- Leading multi-channel brand initiatives & campaigns to boost visibility, engagement, and market presence- Driving social media and content optimization, improving digital performance and engagement - Overseeing performance marketing strategies for business growth- Enhanced public relations efforts, securing significant media exposure and value- Managed internal communication and employee engagement initiatives

 Overseeing 1 national & 3 regional news channels & preparing Marketing Calendar & weekly B2B & B2C creatives for all 4 brands Successfully relaunched ZEE Hindustan as a multilingual channel in Tamil Nadu, Telangana, and Andhra Pradesh Developed media plan and used Guerilla Marketing for relaunch using both ATL and BTL in 3 different languages, resulting in the increase of channel’s coverage and share% ZEE Hindustan relaunch marketing campaign won Gold in the Most Innovative Marketing Campaign category by MI Awards 2020 Liaised with sales to develop and execute multiple revenue-generating events and campaigns like Hindustan Ki Baat, Mahasanman, Hai Naman Unko, RERA Summit and many more Developed and executed awareness campaigns such as Kem Cho Gujarat (ZEE 24 Kalak) & ZEE Rajasthan Van Activation that helped in collecting databases and increase in channels' share Barter and alliances with Red FM, Radio City, Amazon Prime Show, GIFA Awards, Rajasthan Film Festival, Dainik Jagran, Share Chat and many more brands for better reach Editorial Board Member of internal e-magazine ZEE LE ZARAA Helped lead ZEE Hindustan, ZEE Rajasthan & ZEE 24 Kalak efforts to win at prestigious media awards ENBA 2020 where ZEE Hindustan & ZEE Rajasthan won Gold and ZEE 24 Kalak won Bronze Helped lead ZEE Hindustan win Bronze in Most Innovative programming Category by MI Awards 2020

Responsible for managing on-campus placement activities and corporate relationsOrganized various guest lectures with industry leaders to maintain corporate liaisonResponsible for determining placement requirements and planning for the execution of smooth placement processPrepared resumes and assisted the batch with the preparation for upcoming companies on campus

Performed Employee Engagement Analysis for internal crowdsourcing platformCollected data from employees through online surveys, PIs and Focus Group Interviews & organized awareness campaigns through multiple kiosks in regular intervals which increased the number of participantsConducted Sentiment Analysis of employees towards their employee engagement and crowdsourcing platform and analyzed the results to provide recommendationsWorked on an internal Digital Marketing campaign for an upcoming training & development platform for employees

Training in the department of Signalling and Telecommunication.

Learned about major parts of gas power plant and Control and Field Instrumentation System.