Accomplished professional with over 15 years of experience in communication, retail and digital Marketing, having worked for a large technology company, chemical and automotive industries.Vast background in branding, product and retail campaigns, including all digital initiatives (website, social media, search engines and others) until the coordinating of commercial advertisement (briefing, scripts approval, pre-production meetings, filming and launching). Develop e execute 360 marketing plans with excellence, working in partnership with internal teams and external agencies developing market plans and initiatives to deliver growth targets.Extensive experience in social media management (briefing, strategic planning, monitoring and results analysis) and website development, updates and performance analysis management. Know-how in CRM actions, loyalty programs, fairs & events organization and internal communication actions. Outstanding communicator with Advertising and PR agencies, influencers and various suppliers.Some of the main projects:Responsible for all the digital actions of Ford Brasil (2014-2017);Responsible for the launch of the new global website of Ford Brasil (2014-2016);Responsible for marketing and communication campaigns related to Retail (2017 - 2019);Responsible for retail campaign Drive Thru (2017);Responsible for retail campaign E Agora? (2018);Responsible for retail campaign Voz da Internet? (2019);Responsible for the launch Actions and Digital of Ford EcoSport (2019);Responsible for the launch of the new website of Volkswagen Caminhões e Ônibus (2020);Responsible for the launch Actions and Digital of MAN TGX (2020);Responsible for the launch Actions and Digital of VW Delivery Express (2020);Responsible for the launch Actions and Digital of the biggest Volkswagen in the world: Meteor (2020);Responsible for retail campaign of extra heavy line (2021);Responsible for the launch Actions and Digital of Meteor Pneumatic (2021).