Hello, network! I am a marketing professional working in the field through consultancy, serving major clients with Go To Market strategies and international expansions at Fellow Consulting. Additionally, I am a marketing professional affiliated with Meta and certified by Google in 5 skills. I am also a member of the American Marketing Association (AMA), a community of professionals, students, and marketing educators dedicated to advancing the industry. AMA members have access to exclusive content and can connect with other marketing professionals in North America and around the world.My work goes beyond the market: I am passionate about teaching. That's why I earned a master’s degree in Information Management from UFPR, achieving first place in the selection process. My dissertation was titled: "Content Marketing on LinkedIn: the relevance algorithm and the informational behavior of its participants." Social Media Optimization, or SEO for digital social networks, is a practice I greatly enjoy.I am also the author of four marketing books: "Real SEO: if it's not on Google, it doesn't exist", "Data-Driven Digital Marketing: metrics and performance", "SuperMarketing: Digital Marketing strategies", and "Real Social Media". My 5th book is in the works: "It Was SEO That Was Missing: the importance of search marketing". I write several opinion articles and have given many interviews as a technical source to various media outlets, such as CNN, Estadão, Meio & Mensagem, TV Globo, IstoÉ, Terra, UOL, TechTudo, TecMundo, Band, Rádio Globo, RIC, Rádio Jovem Pan, Mundo do Marketing, and others.I also work as a speaker and university professor, teaching Basic and Advanced Digital Marketing, SEO (Search Engine Optimization), Social Media Optimization, Metrics and Data, Content Marketing, Influence Marketing, Branding, and other subjects to students worldwide. I am a specialist in Executive Business Management and Higher Education Teaching.