Kate Sutton Email & Phone Number

Germany

Herzogenaurach, Bavaria, Germany

Team lead on turnaround of the trajectory and health of the global adidas Originals business on owned eCom and Apps. Taking a data-fuelled approach to better business decision-making across product, story and availability, we’ve not only transformed the shape of the business but also innovated on intelligence generation, content production and reactive tactics to chase every opportunity.

Herzogenaurach, Germany

Our purpose in Business Development is to uncover incremental business opportunities for this channel; from reactive activations, to category experience development, to piloting new business models. Drove end-to-end design, build and delivery of adidas App experience, with project-inception to go-live in 45 days, exceeding projected KPIs (3.6x increased likelihood of purchase from users). Generated incremental eight-figure Net Sales through the agile creation of data-driven activation toolkits to capitalise on commercial calendar moments and consumer trends. Developed and presented business cases for eCom-focused workstreams such as key city elevation, rapid product creation and subscription models. Lead on creation of strategic business planning exercise for adidas eCom. Selected for the "trailblazer" program for future leaders in adidas Digital.

Herzogenaurach, Germany

Driving the research, development and deployment of Running Footwear product strategy, covering financial business planning for a multi-billion-euro business, product architecture and market/consumer insights in collaboration with Marketing, Finance and CtC functions. Focused on identifying growth and optimization opportunities in line with our strategic choices; generating sporting credibility and authority, a more inclusive, data-driven approach to our consumers and maximizing our sustainability agenda. Member of the Diversity & Inclusion acceleration committee.

Herzogenaurach, Germany

Synthesized cross-functional and cross-category inputs, to deliver a holistic and coherent global strategy around product and activation to markets, with ownership of Running and Horizontal key concepts throughout. Drove projects, in collaboration with Brand Strategy, to enable a shift to become more data, consumer and insight centric – taking a leading role in shaping the Global Running pilot, before being rolled out across all Business Units.

Herzogenaurach, Germany

Selected as one of the company's six annual Global Brand Future Talent trainees. Within the Global Creation Centres for adidas Running, I completed three-month assignments across the following functional areas:Product Creation (Apparel): HZO, Germany.Concept To Consumer: HZO, Germany.Product Creation (Footwear): PDX, USA.Brand Communications: HZO, Germany.

Rugby, Warwickshire, United Kingdom

Recruited by the leading co-educational school as its resident sport specialist, to deliver coaching and mentoring to students in a highly immersive environment. Additionally selected to co-lead a group of students on a four-week expedition to Madagascar.

Rio De Janeiro

Based at the Hockey Centre in the Deodoro region of Brazil, provided a liaison between the competing teams and the Venue Managers to ensure that the athletes' demands were met, in an environment that necessitated precision and efficiency of service for high-profile clients.

Newcastle Upon Tyne, United Kingdom

Elected onto the Athletic Union Executive Board. This body, comprising of 9 students, aids the capacity of Newcastle University to operate competitive and social sport.

London, United Kingdom

Reporting to the Executive Director. Liaised with the Strategy, Marketing, Finance, Fundraising and Operations departments to oversee and implement procedures that enabled the competent running of this non-profit organisation. Developed my understanding of these functions and gained exposure to their unique roles and accountabilities within the operation as a whole.

Newcastle Upon Tyne, United Kingdom

Selected as one of fifteen student brand ambassadors across the country’s universities. The year-long role involved promoting and organising brand activations. Established relationships with influencers to secure endorsements and embraced social media platforms to create a positive conversation around adidas and communicate the brand values.

Huntingdon, United Kingdom

Employed to work on an independent project without direct supervision. This involved reviewing, cleansing and cataloguing employee records and I created a system by which to identify missing data. The implemented system was subsequently adopted as best practice and rolled out across the region by the organisation.

Cambridge, United Kingdom

Employed during school holidays to work as a professional hockey coach for children aged 6 to 16 based in Kimbolton. Would often independently manage large groups of up to 50 children, exercising authoritative and communication skills, as well as knowledge and expertise of the sport. Similarly volunteered as a hockey coach for the junior section of St Neots Hockey Club.

English Literature (Ba Hons).

1st XI Hockey 2013-2016 NULHC (Hockey) Vice President 2015-2016 NULHC (Hockey) Secretary 2014-2015 NUSSC (Snowsports) 2014-2016

English Literature, Politics, Maths, French

Prefect, Student Committee Lead, XI Hockey, VII Netball, Track & Field, Cross Country