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Building impactful growth strategies for over 10 years. Define go-to-market strategy including goal setting, investment strategy, audience definition, visual brand and messaging strategy, content strategy, and technology stack.Effective media strategy: Develop and execute robust campaign plans that span across traditional and digital media channels to drive sustainable and profitable growth.Data and measurement: Empower teams by making their impact measurable and visible across the organization. Prioritize activities that drive efficiencies, growth and deliver on the business narrative.Team Builder: Hire, build, develop and lead cross-functional and collaborative growth teams that help the organization compete and win in existing and new business territories. Innovation driver: identify and act on unique opportunities that support business growth, experiment with delivery mechanisms, media and storytelling to build distinct competitive advantage.
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Head Of Product GrowthSumupBerlin, De -
Pos Lite Eu Gtm LeadSumup Apr 2024 - PresentLondon, GbLeading the European Go-To-Market for the POS Lite product line at SumUp. Define and execute on the go-to-market strategy including goal setting, investment strategy, audience definition, visual brand and messaging strategy, content strategy, and technology stack. -
Head Of Global Marketing Investment And ImpactSumup Apr 2022 - Apr 2024London, GbLeading in the development, implementation and assessment of SumUps' global Marketing investment strategy. Supporting in Strategic Partnerships, Campaign development, and Media strategy. -
Co-FounderBlack.Bee Natural Jan 2021 - PresentBlack.Bee Natural sells organic african beauty products for body and hair, and mind. -
Sr. Vertical (Industry) LeadCompado Gmbh May 2021 - Apr 2022Berlin, Berlin, DeSr. Vertical (Industry) Lead for Casual Dating (CD), Serious Dating (SD) and Dental Insurance verticals- Full responsibility of the P&L for 3 verticals; initiate growth initiatives and deploy business tactics across performance marketing, business development, product development and technology to achieve targets- Further develop organisational behaviour processes to enable teams and improve operational efficiency- Team development of direct (6 FTE) and indirect reports -
Strategy & Innovation DirectorFrontira Nov 2019 - May 2021Budapest, HuFrontira is strategic design firm that designs, builds, and scales digital business propositions that drive new growth for our clients. Team lead of a multidisciplinary, decentralized team of 9 FTE. Engagement focus on (digital) marketing Strategy, value proposition design, and management consultancy. -
Director Of Brand MarketingSpark Networks Mar 2016 - Nov 2019Berlin, Berlin, DeResponsible for all global Brand Marketing efforts for Spark Networks SE, one of the global leaders in online dating. Among its top brands are EliteSingles, Christian Mingle, Jdate, eDarling, JSwipe and Attractive World. Operating in over 29 countries, with headquarters in Berlin and offices in New York and Utah, Spark Networks employs over 250 people from over 30 nationalities. -
Senior Marketing ManagerGymondo Gmbh Jul 2015 - Feb 2016Berlin, Berlin, DeSenior Marketing Manager at ProSiebenSat. 1 daughter Gymondo. Responsibilities involved but where not limited to;- Offline Marketing (Mainly TV advertising, including Media planning and 7-digit budget allocation)- Affiliate Marketing- B2B Corporations- Business Development -
Marketing ManagerGymondo Gmbh Dec 2013 - Jul 2015Berlin, Berlin, DeDuring this period I gained a deeper understanding of various Online and Offline Marketing channels. Main tasks and responsibilities involved;- Set-up and expansion of the SEM channel- Facebook advertising- Set-up and testing of various other channels such as Youtube, Display re-marketing- Maintaining and expanding the Affiliate Program- Offline Marketing, consisting mainly of concept creation of TV spots and optimization of TV advertising- B2B corporations- Maintaining a 7-digit budget. -
Recovery SpecialistPb Tankcollect: Reducing Fuel Theft Aug 2011 - Dec 2013Responsible for the whole recovery department, leading process innovation programs and assisting in general account management (B2B).
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Graduate Leisure ManagementNhtv Sep 2008 - Oct 2011Breda, Noord-Brabant, NlSpeciality Eventmanagement, graduated in Minor Retail & Merchandising. -
Market Research InternScm Property Management, Haaglanden Megastores Jan 2011 - Jun 2011My graduation research at MegaStores, the biggest fully enclosed shopping mall in the Benelux, was focussed on the outcome measures of the then (award-winning) renovation campaign. Spear points were the spin-off and image improvement amongst the target groups retailers & visitors.
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Project ManagerColin, Creative Organisations Linked In Networks Sep 2009 - Jul 2010My third-year internship took place at Colin. Together with a team of students we were responsible for organizing several events, workshops, seminars and 'Marktplaatsen' as an connecting element between the creative- and business world. Projects were taken on independently or as a team.
Bart Visser Skills
Bart Visser Education Details
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InseadBusiness Strategy And Financial Performance -
Breda University Of Applied SciencesLeisure Management -
Haagse Hogeschool/Th RijswijkFacility Management
Frequently Asked Questions about Bart Visser
What company does Bart Visser work for?
Bart Visser works for Sumup
What is Bart Visser's role at the current company?
Bart Visser's current role is Head of Product Growth.
What is Bart Visser's email address?
Bart Visser's email address is ba****@****ail.com
What is Bart Visser's direct phone number?
Bart Visser's direct phone number is +0303642*****
What schools did Bart Visser attend?
Bart Visser attended Insead, Breda University Of Applied Sciences, Haagse Hogeschool/th Rijswijk.
What are some of Bart Visser's interests?
Bart Visser has interest in Marketing, Enterperneurship, Communication.
What skills is Bart Visser known for?
Bart Visser has skills like Online Marketing, Affiliate Marketing, Offline Marketing, Social Media Marketing, English, Marketing Communications, Analytical Skills, Entrepreneurship, Creative Strategy, Creative Problem Solving, Marketing, Management.
Who are Bart Visser's colleagues?
Bart Visser's colleagues are Nedelina Lambova, Cima Dip Ma, Cauã Marcellino, Jarugula Suman, Gustavo Dantas, Anna Lekova, Virginia Bonds, Samara Consorte.
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