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Jose Vila is listed as General Manager and Chief Marketing Officer at P. Sherman, based in Greater Madrid Metropolitan Area, Spain, Spain. AeroLeads shows a matched LinkedIn profile for Jose Vila.
Jose Vila previously worked as Entertainment Business Partner at P. Sherman and VP, General Manager and Chief Marketing Officer at The Walt Disney Company, Spain & Portugal at The Walt Disney Company. Jose Vila holds Master Of Business Administration (Mba) from Iese Business School - University Of Navarra.
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Senior executive with more than 30 years of experience in the Entertainment industry, Television and Fast-Moving Consumer Goods holding different positions in General Management and Strategic Marketing both in Spain and Internationally. Achieves consistently excellent results generating profits, improving efficiencies and reorganizing teams. Expert in leadership, change management, launch of new products, strategic planning and innovation. Strategic vision and strong communication skills. Designed and implemented different transformative initiatives both in terms of organization and creating new business models.
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Madrid, Community Of Madrid, Spain
Created a consulting firm specialized in management of entertainment companies, branding and communication. Works with Real Madrid CF in different activities related with the definition and implementation of the new business model for the Santiago Bernabéu Stadium.
Madrid Area, Spain
Op top of his responsibilities of General Manager of the Disney Channels he was appointed CMO of all the different lines of businesses including TV, Cinema, Consumer Products, Home Enterntainment, etc.Leader of +80 people in both areas of responsibility.Lead a deep restructuring of the marketing team maintaining the specificities of each business while.
Madrid Area, Spain
Envisioned and lead in Disney Channel's business model: from being a pay TV offer to become a free to air channel available in all Spanish homes and financed by advertising sales. This was an unprecedented move for The Walt Disney Company at global level.Proposed and lead the acquisition of 20% of Net TV, a local Company owner of a concession to operate TV.
Madrid Area, Spain
Developed a broad customer centric strategy that resulted in the design of specific TV channels for different target audiences that allowed to tackle the different consumer needs of our segments in terms of TV consumption.Launched 2 additional channels as a result of that strategy: Playhouse Disney and Toon Disney
Madrid Area, Spain
Launched Disney Channel in Spain in 1998 creating all metrics, organization and team from scratch.Expanded the brand to Portugal with the launch of Disney Channel in that country on 2001. created a team based in Lisbon
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Jose Vila works for P. Sherman.
Jose Vila is listed as General Manager and Chief Marketing Officer at P. Sherman.
Jose Vila is based in Greater Madrid Metropolitan Area, Spain, Spain while working with P. Sherman.
Jose Vila has worked for P. Sherman, The Walt Disney Company, Net Tv, and Procter & Gamble.
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Jose Vila holds Master Of Business Administration (Mba) from Iese Business School - University Of Navarra.
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