Prooshat Saberi Email & Phone Number

New York, Ny, Us

✔ Guided Design and UX Strategy: Spearheaded and defined Key Design Initiatives, and Guided UX Strategy: Led design strategy and execution for key projects, including self-enrollment, subscription management, developer platform, and freemium features, aligning business goals with user needs.✔ UX Leadership: Mentored designers, driving design quality and iteration, while fostering team growth and collaboration. ✔ Established design rituals and enhanced workflows to balance quality and speed.✔ Collaborated with cross-functional leaders to define product visions and spearhead design initiatives.

New York, United States

Aura Home developed the world's most intelligent digital picture frame, enabling families and friends to stay connected through a private, secure network of shared photos delivered directly to the frames from anywhere via mobile and web.✔ Directed all aspects of the product design function, spanning mobile apps, connected smart frame interfaces, and web experiences, ensuring a cohesive and intuitive user experience. ✔ Shaped product strategy, guided feature definition and team roadmap prioritization.✔ Closely partnered with Product and Engineering to align on solutions to drive business value.✔ Grew and led a small design team through holistic thinking, systemic design, discovery, and iteration✔ Delivered seamless interactions for the frame’s AI-powered features, including facial recognition and smart photo curation, enhancing usability and engagement.

San Francisco Bay Area

✔ Directly contributed to end-to-end design of features and helped make significant improvements in user engagement and retention.✔ Built and Scaled Design Systems; established a reusable, scalable design system that significantly improved consistency, efficiency, and adaptability across products, empowering the team to iterate and evolve seamlessly.✔ Led all discovery efforts and activated various user research methodologies such as contextual inquiry, user testing, prototyping, brainstorm session, and concept testing.✔ Delivered design strategy, drove stakeholder buy-in, and led cross-functional alignment across Marketing, Product, Brand and Engineering.

San Francisco Bay Area

Punchcut is a digital product design and innovation company specializing in seamless user experiences across future-forward devices and services. I worked with the world's top companies to envision, design and realize next generation digital products and services that engage customers and transform businesses in a connected world and designed holistic experiences for clients in finance, health, gaming, and entertainment including:• Visa• StubHub• Ancestry• Fitbit

San Francisco Bay Area

San Francisco Bay Area

Contributed to the holistic design; concept >> launch of a new severe weather app release on Google Play Store as well as feature updates to various mobile apps across the Weather Channel suite of digital products• Storm by Weather Channel (Android)• The Weather Channel mobile app (iOS)• Weather Underground flagship app (Android)

San Francisco Bay Area

• Weather Underground Website• Wundermap Web app• Weather Underground Android app

San Francisco Bay Area

San Francisco Bay Area

✔ Integrated usability testing practices in enterprise software application✔ Established user testing lab, created guidelines and templates. ✔ Led talks on user testing practices across various departments✔ Contributed to the UX design of several consumer facing products and client pitches for:• Golden State Warriors • Raiders • Gallo Wines • Schneider Electric

San Francisco Bay Area

• Edelman✔ Designed and delivered experiences for client pitches (Starbucks's Web experience)• Academy of Art University Graduate Program ✔ Assisted students with development of thesis projects, facilitated and led testing sessions, conducted pilot usability testing, formal testing, and post testing analysis.

San Francisco, Ca

Areas of focus for graduate degree at AAU:• Interaction and User Experience Design• Research and Usability Testing• User Interface Design (For all platforms) • Motion Graphics• Facilitation and Design Direction

Maryland, United States

Leadership Principles Certificate, Business

Mfa, Interaction Design & New Media

Bfa, Studio Arts / Design Concentration