Largest distributor of Premium Home Appliances in Brazil for brands as Bertazzoni, Lofra, Elica and TecnoMain Responsibilities: Creation of an unique and innovative Web Portal fully dedicated to Architects and Designers for projects developments Professional events for over 2000 Architects in over 50 metropolitan regions during the last 2 years alone. In charge of all Trade Marketing activities as Training, Public Relations, Promotions, Sell Out Incentive Programs, Coaching for Store Chains owners, etc...

Largest Kitchen Furniture Manufacturer in Latin AmericaMain responsibilities:I played a leading role in the company's internationalization process:• Evaluating opportunities, generating and implementing a Business Plan that resulted in the creation of a dedicated portfolio of products, a new international Brand and the opening of a Subsidiary in the United States focused on the vast North American market of e-Commerce and large Furniture Retail chains• Led the Export and Marketing team with a focus on Compliance and improvements in administrative/logistics processes and implemented new creative sales strategies, introducing new product lines for Latin America and Africa with a dedicated Communication and Trade Marketing Plan, generating double sales revenue in the first year with 65% higher profit margins and entry into 12 new countries.

Authorized Distributor of Electrolux Professional Kitchen Equipment, with 35 employees and annual revenue of approximately US$ 3 million.Main Responsibilities: Creation of a new Business – from scratch - in the Professional Equipments for Food Services. Achievement of all targets assigned by the main supplier – Electrolux Professional - in all years of operation – reaching large customers as Petrobras, SESI, Sodexo, WEG Motores and many Regional Fast Food Chains.

World leading manufacturer of Professional Food Service and Laundry equipment, with 4000 employees and annual revenue of EU$ 1 BillionPosition: South America Area ManagerMain Responsibilities: Increased the Distributors base for all of South America, from 04 to 15 companies, in the first year of activities; Tripled the sales of the Professional Line in the first 3 years; Implementation of a strategic plan in order to obtain a better market coverage, which provided a wider participation from 03 to 12 new segments and from 14 to 74 metropolitan areas in 11 countries Reduction of SG&A from 18% to 11% from the total sales revenue, which generated an EBIT of 12% in 2009;

World leading appliances manufacturer, with over 70 thousand employees and annual revenue of US$ 20 Billion. Positions: New Business Manager (Brazil) (Jan/01 to Dec/01) New Business Manager (Argentina) (Oct/98 to Dec/00) Latin America Regional Sales Director (Miami, Cayman Islands.,Colombia) (Sep/92 to Sep/98) Import Manager and Export Manager for Europe, Africa and Middle East (Brazil) (Mar/85 to Sep/92)Main Responsibilities: Coordination of the general activities of a local operation in the Andean Region, based in Bogota/Colombia; Prospection and opening of new Distributors in all of Central America and Andean Region. Sales of US$ 20 Million in Extended Warranty certificates with a net margin of 25% in Argentina; Achieved 60% Market Share in Washers and 25% in the overall Appliances line for the Andean Region in less than 2 years; Sales of US$ 56 Million/year in Central America and Andean Region with a reduction of 30% in the SG&A.