Chesapeake Systems is an IT-centric media systems integrator that works primarily with video production entities to help them develop solutions for their post-production workflow challenges, including editing, media asset management (MAM), primary storage, archiving and backup.Marketing strategy included blog articles with embedded video, twice-monthly eNewsletters, an audio podcast series, and live symposia in NYC.

I worked with clients whose job is to "get the message out." Specifically, I provided media replication (CDs, DVDs & videotape) and related multimedia (e.g. create navigable discs, video editing, video-for-web, graphics) and fulfillment services.My clients included broadcasters, educational institutions, corporations and independent producers.During my tenure, I developed my own branded website and implemented related online marketing strategies to complement my sales efforts. Built my eNewsletter list to over 1,900.

Highlights and Key Results:Experience in marketing, selling and producing media projects for a wide range of DC-based government, association and commercial clients.Developed company’s first unified tracking system to improve efficiency of internal operations.Managed company’s largest account for 5 years.Executive Producer of 15 Head Start, Dept. of Educ. and US Conference of Mayors national live training satellite broadcasts and webcasts.Managed contract to produce 6 videos for Head Start’s 40th Anniversary celebrations. Oversaw production of authored DVDs and managed web distribution.Developed on-site seminars to educate clients on multimedia options.Maintained optimal strategic and operational personnel and equipment investments through on-going cost analyses.Managed technical facility upgrades.