Paula Powers Email & Phone Number

South Carolina, United States

A part of the public and media relations team, Strat Comm, for the University (excluding athletics).Collaborate with internal partners across campus as well as external parties, procedures/policies creation, communications planning, interviewing, writing, SEO, asset creation, information distribution (email and website), media monitoring and analytics reporting. Use Mailchimp and WordPress daily, and Tableau for special projects. Writing projects include news releases, stories, marcom plans, creative briefs, video scripts and experts/leadership profiles. Other duties include managing the Clemson News email account, media pitching, organizing media interviews and asset placement and distribution. Relationship building.

Greenville, Sc

Consultant or content creator—you decide.Working with a number of clients (medical, insurance, construction and creative fields) in their marketing and PR programs as consultant and creator; media contact; writer; marketing materials; event planning, video editing, updating websites and various tasks. Use both Windows and Mac platforms: Microsoft Office, Adobe Premiere Pro CC & Photoshop, WordPress, Mailchimp and Google Analytics, along with some Marketo and Tableau experience. Became a Notary Public in August 2009.

Spartanburg, Sc

My responsibilities included public relations, trade materials, advertising, sponsorships and video.Prym Consumer USA manufactures sewing, quilting and crafting notions, tools and hardware for creative DIY enthusiasts. Brands included Dritz®, Omnigrid®, Babyville Boutique® and Prym Knitting®.

Spartanburg, Sc

Developed new products and packaging for Dritz®Clothing Care. Responsible for the creation and distribution of internal documents for new product introductions and revisions for existing products; managed artwork, compliance adherence and proofing; Created supporting marketing literature, presentations and samples; Data entry; Organized product hand-offs. Interacted with vendors. Organized photo shoots. Member of the marketing communications team with duties involving our new website, social media outreach and various public relations projects.

Developed new products and packaging for Dritz®Clothing Care. Responsible for the creation and distribution of internal documents for new product introductions and revisions for existing products; managed artwork, compliance adherence and proofing; Created supporting marketing literature, presentations and samples; Data entry; Organized product hand-offs. Interacted with vendors. Organized photo shoots.

Assisted in developing new products and packaging for several brands. Created “concept to completion” project checklist that manager used for new product development. Created art proofing check list. Managed trade and consumer show packing for specific brands. Interacted with vendors. Organized and oversaw photo shoots for specific brands. Headed New Product Submissions, which included communicating with inventors and presenting their ideas to the marketing team. Created a FAQs to explain and guide inventors through the process.

Worked with president to create and implement marketing policies and procedures; branding, media contact; reprogrammed various portions of website; rewrote website; created marketing materials; wrote press releases; monitored quality control of customer service; created activity calendar; research; email campaigns; and various other projects and tasks.

Created in-house PR program; wrote website copy, catalog copy, packaging copy, magazine articles, press releases, ad copy, letters and more; research; product naming; placed product in movies and on NBC, ABC, CBS, HGTV, FOX, PBS, DIY and more, including Extreme Makeover: Home Edition and the Saturday Early Show; won several awards and recognitions for my company, including ENERGY STAR Partner of the Year award; community and media contact; developed and implemented promotions, charity events, photo shoots and catering; assisted with trade show development; traveled to trade shows, markets and various meetings; placed articles in local, regional and national outlets; interviewer and company spokesperson; organized company's involvement in the Noisette sustainable redevelopment project, the New American Home project, the Renewed American Home project and more; created strategic alliances with other companies; created targeted power point presentations; and various other projects/duties.

Worked for several companies in the Donald A. Gardner Brand; expanded in-house PR program; published byline and ghost writer for numerous in-house publications with national distribution; magazine proofing; wrote articles for various local, regional and national publications; worked with trade show booth; participated in charity events and photo shoots; created marketing materials, including brochures, letters, and ads; wrote website copy for several sites; wrote phone scripts and press releases; staff photography; voiced a phone script; won numerous awards, including the DELL/NFIB Excellence in Customer Experience Award; assisted my CEO and Presidents on various community boards, including GHS; research; worked with the president for the GHS Christmas Program from 2001-2004; and various other duties and projects.

Wrote commercials, interviews and promotions of various lengths for five top-market stations (WFBC B93.7, WSPA-FM Lite Rock 98, WSPA-AM, WOLI/WOLT Oldies 103 and STAR 103, WORD News Talk Radio) – each with its own distinct demographic make-up and 150,000 combined total listeners; produced and voiced commercials; produced Oldies All-request oldies show M-F at 12-1 PM; attended promotions, community events and Live Action Broadcasts; judged contests; and various other projects and duties.

Ms, Digital Marketing And Analytics

Pursued a passion for connecting the dots, not only to see the picture but also to understand what it means. Courses taken: Digital.

Ba, Communications

Major in Communications, specializing in Journalism Cognate in Art, specializing in Photography

Independent Study: British Culture/Society

Short Summer Semester Comparing popular culture of the UK and USA