Process Lead, Salesforce Crm & Lead Gen.
Current• CRM (Salesforce) Data management (Quality and Completeness)o Lead Generation: Generate Leads (Key Decision Makers) through different sources like: ZoomInfo, Lusha, LeadIQ, Bloomberg, LinkedIn Sales Navigator, etc. Company Firmographics (Updating Email Address, Mobile/phone number, Geography, LinkedIn, Industry, Employee Size, etc) Lead Generation through secondary research as well. Maintaining the database quality as well. Good understanding on email verification process. I… Show more • CRM (Salesforce) Data management (Quality and Completeness)o Lead Generation: Generate Leads (Key Decision Makers) through different sources like: ZoomInfo, Lusha, LeadIQ, Bloomberg, LinkedIn Sales Navigator, etc. Company Firmographics (Updating Email Address, Mobile/phone number, Geography, LinkedIn, Industry, Employee Size, etc) Lead Generation through secondary research as well. Maintaining the database quality as well. Good understanding on email verification process. I have experience on Data cleansing (fixing incorrect, incomplete, duplicate, unneeded or old data) & how to correct that data through data enrichment then update it back to CRM.o Lead and Prospect Management-Ensuring the Leads have minimum information (data completeness) before these reach to Sales’ calling campaign. This includes prospect individual details on Job profile and Company’s firmographics and other key information (Financials and Sales performance) needed for Sales to prospect that Accounto Account (Customer) Management – Making sure existing customer’s data is complete and accurate in the system – this includes their contract management and CSM Activitieso Data Migration – Migration of bulk list in the CRM (hands on experience using Data Loader, Demand Tools etc.)o Account Assignment – Managing the Account assignment for geographies across globe for Startup Genome.o Campaign SKU Management – Making sure we have enough leads to call on the various campaigns and lists are not getting fatigueo Folder Visibility (Role hierarchy) Management – Ensuring right data is visible to right people in the CRM system through various roles and permissions • Sales Performance Reporting o Creating and Publishing Monthly / Quarterly and Yearly Sales performance reporting for Executive Leadershipo Campaign Performance – creating various reports and dashboards to provide insights in different campaigns run by Sales team Show less