Rob Gray, Abc, Apr Email & Phone Number

Calgary, Alberta, Canada

• Participate on the senior leadership team of a $34 billion credit union through a period of transformative change and growth. Oversee a multi-department division responsible for communication across 3,000 employees.
• Re-structured function to align with evolving business needs, moving from a reactive model to one founded in proactive strategy – enabling better resource use, greater efficacy, and stronger, data-driven outcomes.
• Earned a top quartile industry reputation, supporting attraction of nearly 40,000 new members. Within first year, enhanced visibility and storytelling resulted in a 10% improvement to reputation of digital offerings.
• Improved channel efficacy including through increased intranet readership (300%), increased earned media coverage (25%), and moved social media performance from bottom to top-tier sector performance.
• Oversaw communications for acquisitions and the largest merger in credit union history. Delivered a large-scale campaign that secured support from 84% of voting staff and members.
• Championed efforts that improved understanding of the corporate strategy amongst 84% of employees and improved employees’ perception of the c-suite by 15%, following unprecedented layoffs.

Calgary, Alberta, Canada

• Participate on the executive team of a globally unique joint-venture of oil sands producers focused on improving environmental performance through collaboration and innovation. Play a key role in guiding organizational.
• Established COSIA as a source of trusted, science-based information to help inform the public discourse around oil sands. Increased media inquiries and positive coverage by 30% in first year, while handling numerous.
• Developed a multi-year communications program through which COSIA, within 18 months, improved the views of targeted public audiences from 30% to 80% having a positive perception of industry’s innovation and.
• Directed development and implementation of a broad digital strategy to directly engage targeted public and innovator audiences. This included leading production of campaigns, content and videos that increased views.
• Led COSIA to identify its top innovation needs, and devised marketing strategies to attract a range of incremental and game-changing innovations and technologies in the areas of land, water, greenhouse gasses, and.
• Responsible for managing a wide array of relationships and partnerships to advance priorities, ensure integration with shareholder companies, and foster collaboration with partnering organizations.

• Responsible for development and implementation of enterprise communications strategy and providing leadership to facets of the function including brand, internal and external communications, media relations.
• Developed the outreach strategy to support a $2-billion international expansion project.
• Managed engagement for an enterprise transformation including a re-structure of the organization, business model and services. Achieved support from 97% of employees and helped earn favourable financial ratings and.
• Increased positive stakeholder perception to five times the industry average with respect to safety and environment, in an era of intense related scrutiny, through devising communications strategy and leading the.
• Oversaw redevelopment of the crisis communications plan. Successfully directed communications response to multiple crises including a major H2S incident. The latter resulted in positive media coverage and complimentary.
• Directed change-communication efforts to support implementation of a complex, new management system across the organization. Increased rate of adoption from 35% of employees to 93% in just one year.

• Responsible for external communications including brand, messaging, materials, website and social media. Provided senior council regarding stakeholder relations and issues management, participated as part of on-call.
• Led public consultation for multiple pipeline and power projects in Canada and the US that each achieved public support and regulatory approval, in keeping with industry best practice and regulatory requirements.
• Redeveloped a $1.8 million donations portfolio and managed related database implementation, resulting in a 100% increase in media coverage and generated 100 new partnerships in the first year.
• Led communications strategy development for PHMSA/NEB regulated public awareness and damage prevention programs and coached Public Awareness Coordinators on implementation. Participated in successful PHMSA audit.
• Developed outreach strategies and participated as part of project team to help manage stakeholder communication and notification for multiple system-wide pipeline outages and pipe replacement projects.
• Supported Aboriginal relations initiatives and advised on a variety of landowner issues.

Calgary, AB

• Participated as part of the management team, providing leadership and strategic direction to internal and external initiatives and staff. Responsible for the communications function including marketing, public affairs.
• Improved public perception of industry sector through development of a long-term, public perception program executed on behalf of 270 member companies, working with CAPP and other industry associations.
• Contributed to successful advocacy efforts through government relations support and building PSAC’s profile through a 20% increase in positive media coverage.
• Managed consultation to identify landowner issues related to land access across Western Canada and led resulting efforts to successfully address these through development and roll-out of best practices for operators.
• Improved alignment between community investment activity and core business objectives, strengthening organizational brand, reputation and the success of initiatives like the highly regarded Stars ‘n’ Spurs Gala.
• Implemented a strategic re-brand, launched a new website and improved communications materials, like annual reports. As Editor-in-Chief, improved readability and circulation of OnStream Magazine, a well-recognized.

Calgary

• Developed and implemented strategic communications, marketing and engagement plans for clients in various industries, including retail, health and energy. Provided expertise in the areas of brand development, media.
• Developed brand and positioning strategies and materials for various start-up businesses.
• Developed and managed implementation of public consultation, engagement and community investment strategies that earned public support for Peace River Oil’s $2.5 billion upgrader and refinery.
• Successfully re-framed the narrative, generating positive international media coverage for a client in financial crisis.
• Created investor relations tools and messages, assisting clients with acquisition of $20-million in start-up funding and increasing share valuation through development of brand assets and international media exposure.

Calgary, AB

• Promoted to establish a new communications department, including leading a small team and managing branding, media, marketing, public education and issues management. This included responsibility for an overall.
• Built communications function, established policies, procedures, and an overarching communications strategy and plans.
• Established CHMA as the media’s “go-to” source for mental health information through building strong media relationships and executing media strategy that produced consistently positive coverage.
• Re-designed CMHA’s flagship magazine and increased circulation from 8,000 copies, twice annually, to 100,000 copies, three times annually, with zero increase to budget.
• Secured the largest corporate partnership in CMHA’s history and executed a highly successful multi-million dollar social marketing campaign across Alberta, including television, radio, print and outdoor ads along with.
• Collaboratively facilitated alignment between multiple CHMA offices, ensuring an integrated approach to communications and government relations. Responsible for funder engagement and managing various partnerships.

• Responsible for promoting the organization and its programs as well as increasing public awareness regarding mental health. Accountable for writing, design and production of print and online materials. Worked with.
• Devised and implemented a re-brand strategy which included a name change, new brand identity, new website and new communications collateral. Increased website traffic by 50%.
• Promoted CMHA’s programs with limited budget, leading to a measured increase in program participation.
• Devised communications strategies, messaging and materials that helped increase annual fundraising results by over 30%.

Calgary

• Worked as an intern and then full-time employee to help tell the ACHF story through compelling communications. Helped to promote a strong brand while coordinating and marketing fundraisers and events. Participated in a.
• Contributed to the success of a $50-million campaign for a new Children’s Hospital through production of marketing campaigns and materials and working with a wide variety of community stakeholders to garner support.
• Participated in a strategic re-brand, making ACHF one of the most recognizable and respected non-profit brands in Calgary.
• Worked as part of a team producing and marketing ACHF events, including “Radiothon”, which became the most successful first-time radiothon in world history (2004), netting $250,000.
• Managed publicity initiatives including the Champion Child and mascot programs, generating awareness and goodwill.
• Coordinated media announcements including preparing news releases, writing speeches and liaising with media, leading to widespread, positive coverage. Acted as media spokesperson on multiple occasions.

Calgary, Canada Area

• On a part-time basis (while pursuing post-secondary education) worked with President to support business development objectives for a small, family-based, business. Responsible for developing and implementing marketing.
• Developed company’s first marketing communications plan and enabled GWG to build a stronger brand presence through development of print materials and a company website.
• Increased sales by 25% in the first three months through use of marketing tactics including telephone engagement.
• Helped support transition into a new line of business through research, prospect development and provision of messaging and sales materials. This contributed to the business doubling its size in terms of employees and.

Masters Of Business Administration, Business Administration And Management, General

Self-paced, distance-learning degree, underway

Honours Diploma, Communication, Journalism, And Related Programs, 3.98

Graduated on the Dean's List.

Mini Mba (Business Essentials), Business Administration And Management, General

Leadership

Community Investment Certificate