• Designed and executed successful social media strategies for clients across multiple industries including healthcare, hospitality, real estate development, non-profit, and higher education.• Produced content shoots for clients from planning to final product delivery, ensuring alignment with brand guidelines and campaign objectives.• Utilized various analytics platforms to generate comprehensive reports and audits, providing insights and recommendations to optimize campaign performance and inform strategic decisions.• Implemented departmental adjustments to enhance the quality of deliverables and elevate the overall performance of client accounts, driving increased engagement and ROI.• Introduced the integration of influencer marketing, enhancing brand visibility and engagement.• Provided creative direction to graphic designers, to guide the production of final products that align seamlessly with client objectives and expectations.• Performed maintenance, optimization, and reporting of paid social media marketing campaigns, to align with client objectives and budget constraints.• Implemented various TikTok strategies into client content strategies as appropriate, leveraging the platform's reach and engagement potential.• Performed comprehensive competitor audits on social media to help guide marketing strategies.

• Became a part-time member of the social media team at Frankel during my last semester at the University of Florida, producing content for three clients and managing Frankel’s agency social media accounts.• Introduced reels to the agency’s service offerings, enhancing client content strategies and significantly boosting engagement levels, resulting in account growth.