As the Chief Executive Officer at Scope Markets, I serve as the lead for the group's B2C (retail) division. In this role, I oversee all aspects of the retail division's operations, including strategic direction, business development, and performance management. I am responsible for driving growth and profitability within the retail segment of the wider Group, leveraging my expertise to capitalise on market opportunities, enhance customer experiences, and deliver value to our shareholders. Through effective leadership and collaboration with cross-functional teams, I strive to position Scope Markets as a leading provider of retail financial services in the global marketplace.

I led global marketing and retail business development initiatives as the Chief Growth Officer at Scope Markets. With a focus on driving growth and expansion, my role consisted of developing and executing comprehensive marketing strategies to enhance brand visibility and attract new customers worldwide. Additionally, I led efforts to expand the company's retail business by identifying and capitalising on new market opportunities, forging strategic partnerships, and implementing innovative growth strategies to drive revenue and market share.

- Global business development- Global marketing- Global partnerships- Global retail strategy- Global sales

- Global business development (affiliates, commercial partnerships, IBs, JVs, MMs, tied agents, white & grey labels). - Global marketing (brand, acquisition, retention, product). - Global product (UX, UI, dev).- Global regional management (Asia, Europe, Latam).

Heading up rapidly expanding (40+ people) Digital Department, all digital projects and initiatives at Win Technologies / Betway Group. Remit spans:- Full P&L responsibility for all digital marketing & affiliate channels, projects and initiatives- Heading up all existing Digital & Affiliate teams (40+ people)- Digital expansion (into new areas) and transformation- Digital infrastructure (web analytics, ad serving, CRO, personalisation, DSP / DMP, tracking and attribution, etc.) upgrade and development

Heading up all customer acquisition marketing channels, projects and activities globally.

Heading up all customer acquisition, web analaytics and on-site CRO activities and projects globally (75+ countries) for one of the largest MT4 FX brokers. Remit spans:- Global acquisition strategy across affiliates, data, display, email, lead generation, search, social, VoD, etc- Acquisition and web analytics infrastructure development & implementation (ad server, web analytics, DSP, DMP, TMS, etc) + integration with existing BI + CRM infrastructure- Global acquisition, analytics & CRO team / agencies development + management- Assistance & stake in wider marketing projects (Brand, Retention, UX, etc)

Marketing strategy lead for innovative fashion start-up. Main Responsibilities: 1. Marketing strategy planning, development, implementation and execution in the UK 2. Marketing budget planning & delivery 3. Marketing P&L responsibility across acquisition, retention and brand 4. Development, growth and management of all online and offline marketing channels to maximise volume while keeping CPA on target 5. Development of customer acquisition and retention strategies to maximize member acquisition and retention 6. Brand development & growth in the UK’s fashion industry and beyond

Main Responsibilities: 1. Online marketing strategy planning, development, implementation and execution across 18+ cash-for-gold customer-facing sites in 16+ European countries 2. Full P&L responsibility for online marketing – full budget management to deliver profitable online marketing programme 3. Management, direction and development of a strong online marketing team of 10 digital experts 4. External relationship development with third parties across Europe to facilitate the growth and development of the online marketing programme 5. Development of customer acquisition and retention strategies to maximize traffic to the site and its commercial potential 6. Day-to-day online marketing campaigns strategic oversight and delivery

Main Responsibilities: 1. Strategic leadership across search marketing 2. Search in-house team lead, growth, development and strategic direction 3. Search strategy planning, development, deployment, execution and delivery across UK & International markets 4. Budgeting, forecasting, management of digital marketing agency and search engine partnerships 5. Campaign execution strategic direction & guidance 6. Collaboration and liaison with product, insight, creative, marketing, development teams and third parties to integrate search with wider marketing comms Accomplishments: - Grew Betfair's multimillion SEM channel by 20% by creating and implementing effective growth, optimization and integration strategies - Proposed and developed a strong in-house PPC team achieving cost savings for the Group on Paid Search Marketing. Led the project from inception to completion - Improved paid search campaign execution by 25% by introducing innovative, efficient campaign planning and execution guidelines, best practices and frameworks- Integrated Datawarehouse tracking with search - Contributed to the search re-targeting strategy- Created an effective search integration strategy maximizing return from SEM channel and minimizing cross-channel cannibalization- Was primary stakeholder in devising conversion rate optimization (CRO) strategy across the business. Created CRO planning & testing matrix and executed numerous tests improving online marketing campaign efficiency - Improved returns from digital agency and suppliers by 15% by introducing KPI-based performance model - Collaborated with wider marketing teams to deliver integrated marketing campaigns- Contributed to site development initiative both for desktop and mobile - Worked across all acquisition channels (Search, Social, Display, Affiliates, Mobile, Customer Referral) providing guidance and insight to sharpen online acquisition program within Betfair

Main Responsibilities: 1. Planning and development of SEM strategies for UK and International leading Brands including British Heart Foundation, Bovis Homes, Canon, Heal's, ING Direct, Sainsbury's, etc. 2. Account management of multiple high profile search accounts. 3. Direction and project management of accounts' workflow. 4. External and internal communication management and liaison with clients and internal teams 5. Search team oversight and management (via Omnicom Media Group's Search Excellence Center)Accomplishments: - Devised, planned, elaborated and implemented multilateral search strategies for an array of high profile search accounts to enhance their exposure to search traffic and increase their competitiveness across key search engines using tools such as Kenshoo, DoubleClick and Comscore - Grew clients' search accounts by 40%. - Directed a team of dedicated search executives to achieve clients' strategic objectives. - Introduced a new innovative approach to client strategy planning and briefing. - Developed compelling search offerings including PPC Audit and Shopping Engine Program to increase overall clients' & company's profitability

Main Responsibilities: Started and developed a small IT company providing strategic consultancy and professional support in such IT sectors as Web Design, Coding, Scripting, PHP Programming, Search Marketing, Affiliate Marketing, Display Marketing. Accomplishments: - Created & implemented a business plan for business setup and expansion - Created a service package providing compelling digital products cost-effectively - Led a small team of 3 people and group of freelancers - Successfully developed websites and marketing campaigns for small local businesses - Was responsible for various aspects of business from accounting to new business procurement

Main Responsibilities: 1. Supervision of search team in Estonia. 2. Project management of multiple search accounts 3. Search campaigns setup/implementation/execution Accomplishments: - Developed a highly competitive search team of 3 - Bolstered & managed search campaigns for such clients as Barchester, Buy Cosmetics, Find Any Film (UK Film Council) Laithwaites, Pizza Hut, Price Terrier, UKTV, Zoopla. - Created & shaped search team in Estonia to fulfil clients' search objectives - Drove search integration with display media planning/buying strategy & project management through the creation of digital planning model - Created a reporting Dashboard centralizing search reporting to assist business forecast and planning