Executive Producer And Content Strategist
CurrentExecutive Producer and Department Lead of Esri's Video Storytelling Studio. Esri is a purpose-driven, multi-billion-dollar company that produces the most powerful spatial analytics software on the market. It's used to generate over a billion maps per year across just about every industry. Jack Dangermond, Esri's visionary CEO, is renowned for his commitment to geo-design, environmentalism, and positive change.Responsible for envisioning and implementing a new strategy for Esri - to use visual storytelling to not only raise brand awareness but demonstrate how geographic thinking can help address great challenges of our time - whether Covid, climate change, building smarter cities, or helping businesses be sustainable.* Work with CEO, and C-Suite leadership to shape Esri's video storytelling content strategy. Determine how to best use this high impact, emotional medium to promote the brand, attract new customers, and create community with existing customers. * Executive produce and creative direct content as diverse as multimillion dollar broadcast commercials, branded content promoting CSR goals, and films targeted to help sales teams secure multimillion dollar contracts.* Lead growing department staff of 15. Oversee production with advertising agencies (Chiat), A-list boutique production companies (Imaginary Forces), and a robust international freelance network. Responsible for operations and assuring work is delivered on time and budget. * Lead responsible for creative quality. Work has won awards ranging from a Clio to best Jackson Wild short. Created six-hour live television show to accompany Esri's main annual user conference described by Kaltura as a model for how to develop television for live events.* Responsible for co-production and distribution partnerships. Developed National Geographic alliance to produce series of short films, Exploring with GIS,. A feature documentary is currently in development.