Pui Jeng Tong Email & Phone Number

Taipei, Taiwan

Senior Assistant Trade Representative at Singapore Trade Office in Taipei

Singapore

Singapore

Singapore

Singapore

- Provided strategic communications counsel, public relations and account management services for multinational clients in technology, corporate, travel and consumer sectors.- Developed and implemented regional communications strategy, solutions and research studies for various clients, including LinkedIn, ADARA, Eaton, AirAsia, Menarini, Ondot, MMA and 8x8.- Renewed contracts with all retainer client accounts in both 2019 and 2020.- Advised on corporate governance communication strategy to build trust with clients' investors and the public.- Conceptualised and executed communications strategy and initiatives that involve coordination across the region.- Managed the end-to-end communications for LinkedIn in APAC and Singapore, through extensive involvement in the development and launch of regional/global communications and research campaigns.- Developed press materials, briefing books, as well as multiple bylines for various owned and earned platforms across the Asia-Pacific region.- Engaged in stakeholder management across all accounts, including with clients, media and public.Other achievements include:- Conferred RICE’s Golden Grain Award (i.e. Employee of the Month) on two occasions in April and December 2019- Pitched and won AirAsia Holiday Quickies Campaign Phase 3- Project managed the end-to-end development of a client’s regional website- Co-led the acquisition announcement by 8x8 and its end-to-end execution within 36 hoursCampaigns- LinkedIn Opportunity Index 2018, Future of Skills 2019 Report, 2020 Emerging Jobs Report and LinkedIn Opportunity Index 2020- AirAsia’s Holiday Quickies Campaign Phase 3

Deployed to Hanoi Mission under the Undergraduate Internship Programme.- Completed research assignments on the business environment and potential for investments of Singapore companies in Vietnam, as well as on the South China Sea.- Attended and reported on official receptions and press conferences on foreign policy.

Singapore

- Conceptualised regional integrated brand campaigns for multinational brands under InterContinental Hotels Group (IHG) and government clients.- Strategised five IHG brands’ branding, advertising and public relations approach in the APAC and EMEA regions, as well as the global rebranding efforts of two IHG brands.- Assisted in account management- Carried out media monitoring and monthly report writing, and writing of articles for media pitching- Supported new business pitches

Columbia, Missouri Area

- Developed, pitched and executed online content production strategy for the magazine - designing online layouts of feature articles and writing online-only articles at least once a week- Engaged readers on social media platforms (Facebook, Twitter, Instagram, Snapchat and Pinterest) - Tracked the website’s performance via Google Analytics.

Bachelor’S Degree, Communication And Media Studies

Activities and Societies: Honourary General Secretary for WKWSCI Freshmen Orientation Camp 2015

Study Abroad Program, Journalism

Activities and Societies: Vox Magazine, Digital Editor Spring 2016

Singapore Gce A Levels, Biology, Chemistry, Mathematics, Economics

Activities and Societies: Tchoukball (Vice-Captain), Ares Faculty Committee (Sports I/C)Tchoukball (Vice-Captain) - Led the team to clinch.

Education record

Activities and Societies: Basketball, Nanyang Student Council (Executive Committee, Committee of School Spirit Chairperson)