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Pulak Banerjee Email & Phone Number

Sr. Vice President- Head Business Analytics and Consumer Insight at BARC India at BARC India
Location: Mumbai, Maharashtra, India 7 work roles 2 schools
1 work email found @aidem.in LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
BARC India
Role
Sr. Vice President- Head Business Analytics and Consumer Insight at BARC India
Location
Mumbai, Maharashtra, India
Company size
221 employees

Who is Pulak Banerjee? Overview

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Quick answer

Pulak Banerjee is listed as Sr. Vice President- Head Business Analytics and Consumer Insight at BARC India at BARC India, a company with 221 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a work email signal at aidem.in and a matched LinkedIn profile for Pulak Banerjee.

Pulak Banerjee previously worked as Sr. Vice President & Head: Business Analytics & Consumer Insight at Barc India and Sr. Vice President: Business Head- SENSAI at Aidem Ventures Pvt. Ltd.. Pulak Banerjee holds Master Of Business Administration - Mba, Marketing from Icfai Business School.

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Email format at BARC India

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*@aidem.in
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About Pulak Banerjee

Management professional with experience in Consumer Insight, Business & Data Analytics, Market Research, Business Strategy and Creative & Content. Ex: Disney II Viacom18 II Zee Entertainment Enterprises II Kantar

Listed skills include Marketing Strategy, Quantitative Research, Market Research, Marketing Research, and 31 others.

Current workplace

Pulak Banerjee's current company

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BARC India
Barc India
Sr. Vice President- Head Business Analytics and Consumer Insight at BARC India
bombay, maharashtra, india
Website
barcindia.co.in
Employees
221
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7 roles

Pulak Banerjee work experience

A career timeline built from the work history available for this profile.

Sr. Vice President & Head: Business Analytics & Consumer Insight

Current
Barc India

Mumbai, Maharashtra, India

Data Analytics and Insight generation (RLD & YUMI)Respondent Level Data Analysis- Unweighted Data Analysis Weighted Data AnalysisViewership Query Resolution from BroadcastersConsumer InsightChannel level viewership outlier analyticsProduct Development

Oct 2020 - Present

Sr. Vice President: Business Head- Sensai

Aidem Ventures Pvt. Ltd.

Mumbai, Maharashtra, India

Managing P&L of business unit, Business Development and identifying key insight to propel growth.Partnered in developing the tool for the AI based Market Research

Feb 2019 - May 2020

Strategy And Client Partnership Lead: Platform Content

Zee Entertainment Enterprises Limited

Mumbai, Maharashtra, India

Managing end to end Strategy & Featuring logic for ZEE5 Platform content (SVOD & AVOD).Content management SPOC for Global Launch of Zee5.Business development, Telecom tie ups: Client partnership management

Aug 2018 - Feb 2019

Director: Consumer Insight And Strategic Planning

Viacom18 Media Private Limited

Mumbai, Maharashtra, India

  • Consumer Insight Research: Quantitative & Qualitative
  • Business & Programming Strategy
  • Agency management & preparing annual budget for Consumer Insight/ Market Research along with utilization of the research budget optimally
  • Lead: Programming and Other functions of Free to Air channel Rishtey (On Air promo- Creative & Strategy, Scheduling, Digital, Research Data analysis)
  • Promo planning and playout strategy
  • Viewership rating measurement, analysis and interpretation
May 2011 - May 2018

Senior Executive Research & Consumer Insight

Disney+ Hotstar

Mumbai, Maharashtra, India

Monitoring and studying the Bengali General Entertainment television content, content strategies and viewer preferences.Analyzing Star Jalsha and network channels (BGE and HGE) performance based on TAM ratings, and making recommendations to programming & marketing with the aim to boost channel ratings.FPC Planning: Planning Repeats, Scheduling Movies.

Jun 2010 - May 2011

Research Manager

Kantar

Mumbai, Maharashtra, India

  • Quantitative Research – Project Management- Understanding the brief, Proposal writing, Questionnaire design, Project planning, Client servicing, Preparation of presentation – B2B & B2C Research
  • Business Development
Aug 2008 - May 2010
Team & coworkers

Colleagues at BARC India

Other employees you can reach at barcindia.co.in. View company contacts for 221 employees →

NB Nikhil Berde Nikhil Berde Colleague at Barc India Mumbai, Maharashtra, India, India View → BD Bhagyashree Dukhande Bhagyashree Dukhande Colleague at Barc India Thane, Maharashtra, India, India View → JI Jivansing Ingle Jivansing Ingle Colleague at Barc India Buldhana, Maharashtra, India, India View → PM Prasanta Maity Prasanta Maity Colleague at Barc India Bally Jagachha, West Bengal, India, India View → PB Prashant Baliga Prashant Baliga Colleague at Barc India Mumbai, Maharashtra, India, India View → KK Kr. Krishna Prakash Kr. Krishna Prakash Colleague at Barc India Lucknow, Uttar Pradesh, India, India View → VS Vishal Sharma Vishal Sharma Colleague at Barc India Mumbai, Maharashtra, India, India View → PU Pawan Ugale Pawan Ugale Colleague at Barc India Buldhana, Maharashtra, India, India View → PS Pratiksha Salvi Pratiksha Salvi Colleague at Barc India Mumbai, Maharashtra, India, India View → VK Vishal Kakar Vishal Kakar Colleague at Barc India Chandigarh, Chandigarh, India, India View →
2 education records

Pulak Banerjee education

FAQ

Frequently asked questions about Pulak Banerjee

Quick answers generated from the profile data available on this page.

What company does Pulak Banerjee work for?

Pulak Banerjee works for BARC India.

What is Pulak Banerjee's role at BARC India?

Pulak Banerjee is listed as Sr. Vice President- Head Business Analytics and Consumer Insight at BARC India at BARC India.

What is Pulak Banerjee's email address?

AeroLeads has found 1 work email signal at @aidem.in for Pulak Banerjee at BARC India.

Where is Pulak Banerjee based?

Pulak Banerjee is based in Mumbai, Maharashtra, India while working with BARC India.

What companies has Pulak Banerjee worked for?

Pulak Banerjee has worked for Barc India, Aidem Ventures Pvt. Ltd., Zee Entertainment Enterprises Limited, Viacom18 Media Private Limited, and Disney+ Hotstar.

Who are Pulak Banerjee's colleagues at BARC India?

Pulak Banerjee's colleagues at BARC India include Nikhil Berde, Bhagyashree Dukhande, Jivansing Ingle, Prasanta Maity, and Prashant Baliga.

How can I contact Pulak Banerjee?

You can use AeroLeads to view verified contact signals for Pulak Banerjee at BARC India, including work email, phone, and LinkedIn data when available.

What schools did Pulak Banerjee attend?

Pulak Banerjee holds Master Of Business Administration - Mba, Marketing from Icfai Business School.

What skills is Pulak Banerjee known for?

Pulak Banerjee is listed with skills including Marketing Strategy, Quantitative Research, Market Research, Marketing Research, Primary Research, Media Research, Media Planning, and Consumer Behaviour.

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