I'm a marketing guy on a quest to decode the consumer mind (cringe, but optimized for search)! Over the last 8 years, I have been building out positioning and messaging strategy and growth playbooks for brands. I have been fortunate to have worked with established big brands such as ITC's CPG portfolio, and hyper-growth edtech businesses such as upGrad and BYJU'S, and more recently on product marketing projects with multiple tech brands including Lumos Learning, Preply, Kibeam (formerly Kinoo), Oko Labs AI, and Edily Learning App. Currently, I lead product marketing at the consumer tech brand, Cloaked, based out of New York.🖥️ I'm also constantly upskilling in the area of coding, analytics and data science. ⚽ Outside of work, I'm a passionate follower of the English Premier League and support Manchester United. So if you want to talk marketing or football (or both!), let's connect! ✍🏼 I'm also a half-baked fiction author - don't forget to check out my book at: https://amzn.to/3cGg2ykFunctional Expertise: Consumer Insights and Market Research, Segmentation, Positioning and Messaging, Market Opportunity Evaluation, Competitive Analysis, Go-To-Market Strategy, Sales Enablement, Lead Management, Brand Strategy, Brand Development, Content Marketing, Digital Marketing, Search and Paid Campaigns, Social Media Campaigns, Campaign Execution, Cross-functional Collaboration, Creative Development, Agency Management, People Leadership, Managing, Building, and Coaching Teams