Pulkit Gupta Email & Phone Number

New York, NY, US

New York, United States

• Owner of top-of-funnel initiatives - positioning, messaging, creative, and channel strategy
• Responsible for running initiatives geared towards CAC optimization
• Digital marketing - organic and paid channels (display, search etc)
• Ad creatives + landing page A/B tests
• Organic acquisition & lead nurturing strategy

Singapore

• At Silence Laboratories, we are building Silent Shard - A multi-model and multi-factor solution that ensures secure user authentication while minimizing human engagement.
• We aim to remove any and all reasons given by enterprises and communities for not adopting MFA through unique fusion of multi-party computation (MPC) and signal processing.

India

• We are environment enthusiasts with expertise and experience in the domain of water purification and its conservation, tackling water problems with innovative solutions.
• Our first product - a low-priced packaged alkaline water brand for the active lifestyle, purified with our patented zero-waste membrane process that reduces operational costs by 50%

Mountain View, California, United States

Analysis of the U.S. public and private preschool market to devise a strategic plan for the successful nationwide launch of Kibeam's equitable assessment product by 2025

New York City Metropolitan Area

• Sales Process Refinement, GTM Strategy Refinement
• Creation of Customer-Facing Artifacts to support the sales and marketing functions
• Strategic Outreach to potential customers and partners

Barcelona, Catalonia, Spain

• Improve customer support to learners and tutors in light of the recent AI breakthroughs
• Propose ways to automate resolution workflows, make higher use of conversational AI to save CS agents' time

San Francisco Bay Area

• Core Responsibilities:
• Strategic Innovation: Collaborate with the team to devise, refine, and test growth strategies tailored to enhance user acquisition and activation.
• User Growth: Actively drive user growth through innovative and data-driven strategies, contributing to the expansion of Edily user base.
• Customer Insights: Engage with potential customers through interviews and interactions to gather product and marketing insights.

Piscataway, New Jersey, United States

• Product and communication benchmarking (State Standardized Test Prep brands)
• Digital Marketing, SEO, and GTM Strategy for the K-12 market in the US
• 360-degree marketing strategy to pitch B2B product to school and district admins

Evanston, Illinois, United States

• Tech fellowship under the guidance Prof. Mohanbir Sawhney, Prof. Birju Shah, and Prof. Jim Lecinski
• Working with startups and platform companies (Microsoft, Mars etc.) on building case studies and cutting edge educational content on Generative AI

Bengaluru, Karnataka, India

• Led the team responsible for brand messaging and consumer insights for the BYJU'S Exam Prep vertical (IAS, JEE, NEET, CAT, GATE, and other Government exam preparation products)
• Devised lead generation, engagement, and assignment strategy
• Liaisoned closely with Sales, Product, DM, SEO, Research, Academic, and Tech teams to ensure brand and business outcomes

Mumbai, Maharashtra

• Product and process owner for the management content vertical
• Worked on end-to-end content strategy for MBA and Business Analytics learning products

Mumbai Area, India

• Developed cutting-edge content with industry leaders (such as Manu Kumar Jain, Chetan Bhagat and Rakesh Godhwani) and faculty from some of India's best schools
• Worked on innovative products - Machine Learning and Data analytics for MBA audience
• Product and process owner for the flagship B2B learning products for Infosys
• Product and process owner for management and entrepreneurship programs

Kolkata Area, India

• Worked with the cigarettes brand team; handled 5 brands with pan India presence (Accounting for close to 30% of the ITC portfolio volume)
• Assisted the launch of the brand ‘Wave’ – currently a Rs.300 cr brand (one of the most successful recent launches in the ITC cigarettes portfolio)
• Handled planning and allocation of budgets and expenses for the tobacco brands vertical (~Rs.650 cr)

Kolkata Area, India

• Completed my Trade Marketing and Distribution Divisional training stint in the Bengal Up-Country Branch
• Developed a rigorous understanding of ITC's S&D systems and processes, of ITC's multiple channel partners

New Delhi

• Part of the 4-member team that set up operations for Pharmeasy in the NCR region
• On-boarded pharmacy partners, set up logistics and curated content for organic marketing

Mumbai Area, India

• Devised a dispatch planning playbook to strengthen the distribution mechanism
• Anchored the program for 2 weeks (Pan-India)

Mumbai, Maharashtra, India

Worked on the summer project aimed at helping customers improve their supply chain performance and asset utilization through innovative applications of technology and process analytics

Hoshiarpur Area, India

Gajraula, Uttar Pradesh

Full Time Mba Program, Marketing Major With Technology Management Pathway

Activities and Societies: • Recipient of the Mark and Debra Klein Merit Scholarship • Dean's Merit List for Fall'22, Winter'23, &.

Pgdm (Business Management), Marketing/Marketing Management, General

Activities and Societies: • Member, Placement Controls Team • Elected to AXIOM - The Supply Chain and Operations Society • Elected to.

Bachelor Of Technology (B.Tech.), Chemical Engineering

Activities and Societies: • Head, Media Team, Kashiyatra • Founder, The Konfused Koala, Student Magazine at IIT BHU

Schooling, Maths, Sciences And Languages

Activities and Societies: • Fine Arts Club • English Writing Club •Debating and Public Speaking • English and Hindi Dramatics Club