• Working within the group Marketing & Communications stream (MACS) with the responsibility to plan, strategize and execute group marketing campaigns for the Capgemini Research Institute (CRI);• Brainstorming the vision to the final approval of all digital/marketing assets and deliverables and deployment of communications and media campaigns;• Working directly with Global C-suite exceutives, and cross-functional teams to dive deep into the root causes of issues / metrics performance and come up with a logical solution / action plan to address the issues;• Managing a team of social media experts, designers, documentation expert, Pardot/Salesforce experts and website managers to effectively deliver campaigns and their reports from conception to market respectively;• Liasing with stakeholders to establish campaign and program objectives; ensuring messaging aligns with brand guidelines, and determine metrics to evaluate campaign performance;• Managing client relations, and serve as a liaison with stakeholders and other teams.

• Driving marketing communication strategies for the brand globally;• Brainstorming and ideating assets for branding campaigns;• Managing digital campaigns for technology domains;• Analysing campaign performance via Google Analytics and LinkedIn Elevate;• On-boarding and engaging with C-suite executives to enhance their digital footprint;• Responsible for ensuring thought leadership positioning;• Achieve a strong, visible social media presence and create brand awareness across social media platforms such as LinkedIn, Twitter, and LinkedIn Elevate;

• Develop and manage online content to effectively drive brand awareness and traffic to the social media pages;• Achieve a strong, visible social media presence and develop concepts with viral potential;• Managing the channel's Social Media content for Twitter, Facebook and YouTube;• Writing engaging posts that capture readers attention on social media;• Executed #EarningsMinute - a special initiative for the channel on Twitter, Facebook and YouTube that wrapped the quarterly earnings of the companies in flat 60 seconds;• Hands on experience on tools such as Snappy, Avid Interplay Assist and Tweetdeck.

• Writing and editing news and features stories for online version of publication; • Managed Social Media for Facebook, Twitter and Google Plus;• Updating the news and Home Pages via CMS• Editing copy, written by editors, reporters, to ensure the copies are error-free; • Writing headlines that capture the essence of the story or are clever or amusing; • Checking facts and stories to ensure they are accurate, adhere to copyright laws, are not libelous or against the publication's policy; • Cropping photos using Adobe Photoshop and deciding where to use them for best effect;

• Writing and editing Features stories for the online as well as print version of publication;• Editing copy, written by reporters or features writers, to remove spelling mistakes and grammatical errors for the online and print publication;• Rewriting material so that it flows or reads better and adheres to the house style of the particular publication;• Ensuring that a story fits a particular word count by cutting or expanding material as necessary;• Liaising with reporters or journalists to clarify facts and details about a story;• Checking facts and stories to ensure they are accurate, adhere to copyright laws, are not libelous or against the publication's policy; • Proofreading complete pages produced by other sub-editors using the main basic proofing symbols;• Writing stories according to prescribed editorial styles and format standards.• Manipulating print copies using desktop publishing software such as, Quark Express.

• Incident Management;• Client Management;• MIS reports.

• Edited mobile news content giving highest number of hits to MiD Day domain.• Managed MiD Day mailers.• Managed Computers and Networks.