Worked as Business Unit Head ( New Business / OTC LUM) & Business Dev Mngr - India Marketing & BD•Plan, Develop, Execute road map for product portfolio segments as per feedback from Sales & need of customer.•Forecasting, Preparing & presenting business plan/proposal by analyzing business trends/numbers & Optimizing the business ops & performance by using the benchmarks, sales scheme/bonus & promotions.•Tracking/monitoring of Key Accounts/Dealers, Branch Analysis to review Quarterly achievements with YOY Target growth basis. •Mentoring, training, developing & evaluation of sales team in every quarter, identifying & bridging the gaps in product training's & Knowledge.•Performance assessment for Product categories, business areas & leverage the information for formulating the business strategy that maximizes the top-line performance, managing branch performances, identifying the gaps, working out the ways to meet the organisational goals n targets.•Developing, networking & fostering relationship with internal dept.’s, business partners & end customers/key decision makers & stakeholders.•Closely liaison with Sales Team about promotions & campaigns, also to monitor the effectiveness & success of the same & keeping up to date with market trends & competitor activities.•Ensure effective roll out of new products to dealers & facilitate the successful launch at their end.•Manage all customer service related issues & to provide Technical & after sales support by attending & resolving issues.•Monthly Inventory planning, managing stock & liquidation Along with rolling forecast planning.

Retail Operations & Product Merchandising: Area Head North - Retail operations & sales - managed annual turnover of approx. INR 50 Million p.a. Lead & manage a team of Store managers, sales staff & executives. Direct reporting to VP Sales & Business Head Operations. Responsible & Manage a chain of stores for retail ops, Sales Turnover, VM & work out/plan marketing promotions & activities to enhance sales in multiple cities across North India. Impart trainings on soft skills n SOP to new joinee’s, along with product know how trainings. Keeping close watch on Market trends for analysis of sales & promos to retain customer & market share. To do Market survey & identify potential locations/franchisee and assist projects team to Open & set up New Stores & it’s operations. Also find new vendors/suppliers for Merchandise range for outsourced products. Responsible for reviewing existing Sources / Vendors for Merchandise and directing the head of Merchandiser in developing new Sources / Vendors to increase range & high quality products are delivered Also follow up all major deals with vendors to reduce bottom line costs & add more value to the organisation. Highlights Initiated incentive schemes to motivate, enhance performance and contribution levels of Team. Achieved the highest sales for North which itself contributed more than 70% of the total sales

Pepsico, ITC, Adidas & Madura - Worked in various capacities - CRA, Sales Exec, Sales/Store Manager for their Flagship & biggest properties//stores in North India