Puneet Sharma Email & Phone Number

California, United States

Remote First, US

• Immediately upon joining, product led growth became a critical assignment. ID’d 4 focus areas:- Strategy: Translated Coinbase vision and team mission into a workable strategy and developed an implementation plan with.
• Gen AI & ML (10x faster): With G-AI’s onset, focused on urgent use cases and brainstormed with core team. Invested, starting with low-risk high-payoff projects. Next brainstorms with wider teams. Savings in content.
• Growth platforms had companywide impact across five product teams, and 20+ geos, managing 1B+ notifications/ quarter, 100+ incentives, 2500 CRM campaigns. Coinbase had rapid growth in geos and products. Every team.
• With the onset of the Bear market in 2022, trading revenues had declined. Set out to acquire 100M new-to-crypto users and acquire and engage HNWIs:Big Rocks vision kept focus on users with deep research on competitor.

Santa Clara, California, US

Mountain View, CA, US

• Built high performing product led growth team to drive growth initially via acquisition channels, and product conversion optimizations. Achieved 15X growth in top-line acquisitions GMV, while improving COA 2.5X by Y2.
• Google Express had limited acquisition growth till 2017. Built a high performing growth acquisition team from scratch, came up with 100X ideas, and led XFN efforts to take a channel to 200X revenue contribution via.
• Portfolio approach to Acquisitions: Evaluated current channel performance, competitive study to identify gaps. Split team into two focus areas, existing channel optimization and new channel which can contribute > $100M.
• Business Transformation: Google Shopping growth team expanded its charter with merchant Ads growth. Worked with XFN leaders for a plan to drive Ads revenues, pivoting 10-person team. Channels Expansion. Redefined.

Covina, California, US

• JustAnswer’s growth had been flat since 2012, mostly because of strategic missteps. Formulated and implemented a strategic plan to drive 30%+ YoY growth. Led the product organization consisting of the product.
• Portfolio approach to Product Strategy: In 2014, the focus was optimizing products. By end of Y-1, realigned teams to focus on 3 things: New Products, adding value to existing products, and Optimization; Two teams.
• Innovation: New product investment in chatbot/AI, remote desktop and legal services have yielded significant increase in revenues from new products. The chatbot leverages machine learning to get smarter based on past.
• Customer Insights-driven product roadmap: Built a culture of ID’ng customer insights through qualitative research, analysis, modeling, eye and click tracking. This ID’d two insights yielding $7M/Yr. in LTV and ID’d.
• A/B Testing: Implemented a well-managed process, which led to 25% faster execution from ideation to implementation.
• People: Hired and coached growth-focused, insights-driven, players focused on lean methods to make impact for deep leadership bench.

Santa Clara, CA, US

• Move.com’s 10% growth was puny when competitors’ was ~100%. Took charge by leveraging growth-hacking by first identifying ‘must-have’ users and experiences, understanding consumer intent, key benefits, friction points.
• Despite being a potentially major source of business, mortgage placement revenue was only $5M, (competitors were doing $20M/Yr. or more). Took charge and made a case showing an untapped opportunity in the $20-100M/Yr..
• No matter what a visitor came looking for, the same “monolithic” website stared them in the face with no easy way to navigate to their interest. Website personalization/mobile experiences via targeted designs and.
• Proposed an analytical approach to triage projects for Annual Planning. Inculcated the analytical and data-driven mindset within the product team (of 40). A mobile project alone yielded a $3M revenue impact in just a.

San Jose, CA, US

• As lead for $500M revenue X-border business, developed and executed the strategy for North America Business Unit and established a culture of deep analytics for making decisions and flawless execution
• Recognized that PayPal’s cross-border business (now $500M/Yr.) was stagnant, and needed a coherent plan/ strategy to galvanize growth. Took charge of galvanizing this segment and developed a comprehensive plan that.
• Discovered that only 60% of customers initiating a PayPal transaction actually completed it (a lost opportunity of $500M/Yr.). Within a week of joining PayPal, proposed a hypothesis-driven approach with focus on.
• For the high-growth digital-goods product space new-product launch in 5 months was critical. Led testing and analytics, leveraging key merchants for testing, and internal “innovation” group for product changes. New.
• Identified growth segments/drivers and conducted deep dive for low margin accounts with high growth; crafted product and marketing plans with $8M/Yr. revenue potential

London, GB

• Led team focused on improving profitability of personal loan product in a distressed economy and driving growth. Supported 900 US locations through corporate teams and offshore resources.
• Proposed a three-pronged approach to recover lost business (moving from sub-prime to high score): Short term; moved from “Guaranteed offers” to “pre-approved” offers; Medium term: Developed a new campaign, a new online.

Mclean, VA, US

• Led business-critical product strategy projects to bolster revenue growth and profit for Subprime Cards Portfolio
• Four years at Capital One as Business Manager, Subprime Portfolio, responsible for driving key product strategy programs such as credit-line increase and retention strategy, improving profitability by 20% through.
• Led the first team to be trained in modeling and leveraging Account-Level Valuations for $500M credit-line-increase program. Once trained, executed 2800 segment vs. previous 12. The program NPV of $132M, (20% increase).
• Developed retention strategy via valuation models for predicting customer behavior. Interacted with execution/ ops for rolling out strategy, reviving 113K deeply inactive A/Cs to deliver $18M profit.
• Increased collections by $15M NPV via payment reminder. Saved $2M/Yr. through dialer queuing.

Bethesda, MD, US

• Devised pricing models, facilitating 5% price increase without compromising occupancy rates, to achieve better ROI and growth

IN

• Launched a new BPO practice in just six months. The practice became profitable from the very first client. Delivered $175 million sales growth in 1st 6 months; 1 of 12 among 6K employees to win Director's Club award.

• Managed $20 million debenture issue; designed cash flow model, forecasting profitability of new division; segmented market, contributing to 10% profit increase and top line growth

Mba

Pgdbm, Management

B.Tech, Engineering - Computer Sc.