- Representing Channel Sales- Strategized and planned to grow Channel Sales & Distribution business, pan India & SAARC- Responsible for business development thru Channel Partners

- Representing DellEMC Enterprise Segment- Strategized and planned to grow business in Strategic Accounts, pan India- Responsible for business development for entire portfolio in defined set of strategic accounts- Grow revenue share, financial performance, customer NPS in the assigned territory

- Strategized and planned to grow business in Corporate Mid-Market Segment (fastest growing segment for the business)- Managed emerging and new customer business development segment, pan India- Responsible for business development through focus and growth partners across the country- Spearheaded a team of 12 Business Managers, across the country

- Represented Unified Infrastructure Group (UIG) Sales in India; worked closely with the sales team and support them on the mid-tier storage offerings- Created, developed and executed sales and channel strategies aimed at increasing revenue and market share around mid-tier storage product portfolio, including unified storage offerings- Interacted with customers; built rapport and made tactical and sometimes strategic contributions to the sales process- Articulated the value proposition of EMC’s mid-tier storage portfolio and unified storage solutions and quantified the business and financial benefits derived from choosing EMC solution- Worked with channels team to build a channel strategy that helped proliferate EMC’s mid-tier storage offerings into greener fields; focused on competitive accounts

- Led the Commercial Business in the west region- Spearheaded a team of 5 Sales Managers- Strategized and planned to grow Commercial Business in West region covering Mumbai, Pune and Gujarat state- Achieved, assigned revenue goals and motivated & encouraged team members to remain focused in the assigned objectives and priorities- Expanded the reach and availability in emerging commercial segment in West region- Engaged with channels team and other specialized teams to grow existing partners EMC business and develop new partners in the region- Provided support to the partner sales, partner presales team, starting from identifying, unearthing, product positioning to selling solutions around all set of EMC products

- Managed key segments/accounts In Mumbai and Gujarat as a territory- Strategized and planned to grow business, in the assigned verticals and customer accounts in commercial and SMB segment for Mumbai and Gujarat region- Sold EMC storage and backup solutions and managed account from one EMC perspective covering all the products- Supported and guided partner sales team on product positioning, creating solutions, educating customer on EMC information infrastructure solutions

- Strategizing and planned to grow HP Enterprise Business.- Product management of HP UNIX Servers, Storage Products and ProLiant Servers. - Proposed solutions and expanding availability in existing / untapped business segments.- Assisted Sales team with technical / presales support on HP Enterprise Products.- Managed relationships with alliance affiliates and building enduring partnerships.- Designing and conducting training programs on products and selling skills for the sales team. - Conceptualizing and executing the marketing plans and brand building activities.