Punnaphop Srangsukcharoen Email & Phone Number

Bangkok, Bangkok City, Thailand

● Collaborated with Mckinsey data scientist team to analyze and understand the customer penetration behavior in order to implement the hypotheses and build various propensity models for different targets including the activation, cross-selling and engagement models across time periods, using Python● Made use of the model results generated to initiate the marketing strategies● Generated the customer performance report by segments, using SQL and visualized in Microsoft Excel, for management levels used in the customer reallocation project● Cooperated with other departments related for information transition and utilized the data acquired during the transformation project

Bangkok, Bangkok City, Thailand

● Invented a new credit risk model by using financial reports compared with the disbursement and tenure● Built dashboards to visualize the performance to find the trigger points and find the insights, using Tableau

Bangkok, Bangkok City, Thailand

• Analyzed current escalation process and type of issue cases for the customer service teams to find pain points that should be improved and fixed• Created auto timestamp, auto escalation and bot alert between google sheets and SEA’s chat platform to decrease time taken for escalation, increase customer satisfaction, and also measure service level agreements and agent performance, using Google App Script• Cooperated with BI to create a transaction online dashboard that decreased the complexity of the escalation process and made agent take action faster• Trained agent in customer service teams how to use these auto systems; implementation led to successful time taken to close case decreasing of 30X and escalation case decreasing of 15X• Reviewed customer or client accounts, provided updates and information about billing, shipping, warranties, and other account items