Amy S. Punt Email & Phone Number

Dallas, Texas, United States

As a Copywriter at RKD Group, I craft engaging print, digital, and video direct response marketing materials, collaborating with the Associate Creative Director (ACD) Creative Directory, and Art Director to develop donor-centric, insight-driven creative solutions. I lead the conceptual approach, ensuring brand message integration and quality across all assignments while acting as the resident client expert in brand, tone, and messaging. My role involves overseeing multiple creative projects, managing resources, timelines, and deliverables, and staying current on client activities and fundraising best practices. With excellent communication skills, exceptional omnichannel writing abilities, and a strategic mindset, I guide and inspire our creative team to produce high-quality, impactful content that drives donor engagement and supports our clients' missions.

Los Angeles Metropolitan Area

Skilled creative marketing writer delivering personalized, efficient and adaptable campaigns. Generates multichannel content, optimizes strategies and provides cost-effective solutions.Work with designers, key stakeholders and other writers to develop and execute internal and external communication.Interview experts, scientists and CEOs to create on-brand client-facing messaging for marketing, business development and new business.Research and cull complex scientific data to create dynamic and accessible marketing materials.Develop research-driven client-facing messaging campaigns for social media to drive engagement and grow audience.Guide all projects from concept development through completion, including internal approvals and troubleshooting.Experience building websites in WordPress, creating newsletters and producing podcasts. Proficient in prompt engineering techniques to enhance content creation.

Duxbury, Massachusetts, United States

Lead Marketing and Fundraising Copywriter Worked with designers and other key stakeholders to deliver direct response, targeted, creative copy for all print and web initiatives.Developed data-driven effective messaging for email, banner ads, websites, social media copy, and micorsites for medical, education, and non-profit clients.Wrote all materials for large-budget funding of capital campaigns for hospitals and universities.Synthesized complex medical language and research into lay terms for marketing and fundraising.Conducted all client interviews to gather story resources and build compelling narratives for large-scale annual fundraising campaigns.Worked closely with vice president, designers, and other key stakeholders to strategize and execute 360 campaigns.Clients included: The PKD Foundation, Children's Hospital of Colorado, City Harvest, Panama City Rescue Mission, Food Bank of Contra Costa, Kosair Charities, Los Rios Community College, Houston SPCA, Parkinson's Institute and Clinical Center, Providence Health, Woodstock Farm Sanctuary

Rosemont, Pa

Freelance Journalism Intensive study of Interactive JournalismStudents studied the history of journalism and its growth from print to digital.Students learned how to respond to and prepare for the fast-paced 24-hour news cycle.Students were exposed to the best in digital and interactive news and learned how to utilize social media.They discovered how to determine fact from fiction, how to source and organize assets, and write quickly, efficiently, and with great skill.Students worked on developing a unique voice that separated them from the cacophony of Internet noise to stand out to editors and readers.Screenwriting for TV and Film Helped students learn the marketplace and the value of writing to current trends.Instructed students in the business of screenwriting and identified ways to navigate a future in screenwriting.Brought students from concept development through first draft completion in 12 weeks.Equipped students with tools to build a solid three-act structure for their television or film script.Taught students how to write strong and compelling dialogue.Individually coached each student once a week to help them improve their craft, technique, and story.The World of Film Intensive study into the world of film and its historyStudents examined the last 100 years of film’s evolution and discovered the ways in which film and television have shaped the culture.Students investigated historical films and their texts, along with a variety of other methods, to explore the stories both in front of and behind the camera.Through regular forum participation, students discovered and discussed personal insights, often exploring the ramifications film’s history had on their identities.Intensive study of historical texts along with in-depth reading responses, tested students’ knowledge and retention of the material.

Beverly Hills, Ca

Created targeted email, website, and social media copy uniting tone, voice, style, and brand for Intel for Change. Ghostwrote feature articles, blogs, and editorials for special campaigns.Oversaw proofing/editing responsibilities for grammar, punctuation, tone, and style for travel journals from students in Kenya, India, and Ecuador.Developed strategies for email, micorsites, websites, and social media copy.

Pasadena, Ca

Worked closely with designers, leadership and other key stakeholders to deliver direct mail targeted creative copy in a deadline-driven environment for print, brochures, and catalogs.Developed quality, effective messaging for email, landing pages, websites, and social media copy.Helped set strategies and map the direction of marketing and fundraising campaigns.Created new business pitches.Performed all writing duties.Participated in copy and layout reviews with clients and account teams.

Pasadena, Ca

Managed the flow of client projects across the agency.Directed print, digital, and SEM operations.Created seasonal marketing plans.Responsible for meeting production deadlines.Proofed and edited all jobs in production.Responsible for meeting production deadlines.Proofed and edited all jobs in production.

Greater Los Angeles Area

 Opened new office and setup all administrative systems. Personal Assistant (calendar, communications, travel). Client relations. Responsible for office management and bookkeeping. Created business presentations and proposals to promote and build business.

Santa Monica, Ca

--Responsible for business development and operational support.--Scouted new business via film, writing and music festivals throughout the US.--Developed contracts for guest panelists and studio relationships.--Managed PR, marketing, and special events.--Responsible for VIP communications with A-list producers, directors, and writers.

Santa Monica, Ca

--Partnered with Warner Brothers Animation Development Executives developing screenplaysin production.--Evaluated projects in development and gave prescriptive notes on how to strengthen the material.--Worked with Writers Boot Camp Productions evaluating screenplays for production.

In charge of overall design of feature film. Created visual cohesion between costumes, set, makeup and props. Led a team of production artists who executed my artistic vision.

Master'S Degree, Communication And Marketing, 4.0

Activities and Societies: Magna Cum Laude, Director/ Editor and Producer of half a dozen short films shot on 16mm film.

Master'S Degree, Film/Cinema/Video Production, 3.8

Activities and Societies: Filmmaking, Art Direction, Non-Linear Video Editing Final Cut Pro, Avid, Line Producing.

Journalism

Bachelor Of Arts (B.A.), Theatre/Theater, 4.8

Activities and Societies: Greenpeace, PETA, Choir, Dance, Theatre performance