Purav Mistry
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Purav Mistry Email & Phone Number

GM and Head of Customer Service and Experience at Blue Tokai Coffee Roasters
Location: Mumbai, Maharashtra, India 6 work roles
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✓ Verified August 2026 2 data sources Profile completeness 71%

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Current company
Role
GM and Head of Customer Service and Experience
Location
Mumbai, Maharashtra, India
Company size

Who is Purav Mistry? Overview

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Quick answer

Purav Mistry is listed as GM and Head of Customer Service and Experience at Blue Tokai Coffee Roasters, a with 772 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Purav Mistry.

Purav Mistry previously worked as Head of Customer Experience at Blue Tokai Coffee Roasters and Managing Partner at Ytpm Digital Ventures.

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Email format at Blue Tokai Coffee Roasters

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Blue Tokai Coffee Roasters

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Profile bio

About Purav Mistry

With a proven record of elevating customer service to new heights, I am a seasoned professional in management roles, specializing in Customer Service, Customer Support, and Customer Experience. Over 14 years, I have orchestrated high-performance teams, streamlined operations, and driven customer-centric strategies that consistently exceed expectations. I excel in resolving complex issues, collaborating across departments, and leveraging technology to enhance customer experiences and boost growth.

Current workplace

Purav Mistry's current company

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Blue Tokai Coffee Roasters
Blue Tokai Coffee Roasters
GM and Head of Customer Service and Experience
Mumbai, MH, IN
Employees
772
AeroLeads page
6 roles

Purav Mistry work experience

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Head Of Customer Experience

Current

Mumbai, Maharashtra, India

Currently heading Blue Tokai Coffee Roasters' Customer Experience team with a focus on enhancing customer satisfaction and operational efficiency. Some recent notable achievements include consistently meeting and exceeding SLAs, reducing resolution times, elevating FCR rates, and increasing CSAT scores. Successfully reduced call abandonment rates, ensuring a seamless customer service experience. Team management skills have enabled me to foster a culture of collaboration and excellence, driving our customer-centric initiatives. Implemented an online NPS system with a lifetime score exceeding 70, automated ticket assignment to substantially improve response and resolution KPIs, and strategically improved the e-commerce cart recovery flow for a 3.2x revenue surge in just 7 months. I've also led SRS development for proactive post-shipment communication, revamped SOPs and training materials, fine-tuned B2B ordering process for reduced processing times, and guided website enhancements resulting in increased session duration times, conversion rates, and per-user revenue. Implemented AMP emails and WhatsApp as communication channels, the creation of a support chatbot handling 65% of customer queries, and the launch of advanced centralized phone support. Through cross-functional collaboration and feedback initiatives, I've continuously enriched the customer experience and support resources, including systematically categorizing and expanding FAQs / KB for enhanced self-service capabilities. My leadership is characterized by a commitment to excellence and a passion for driving customer-centric solutions in a dynamic environment.

Apr 2019 - Present

Managing Partner

Ytpm Digital Ventures

Mumbai, Maharashtra, India

Co-founded and managed a full-service web agency specializing in website design, development, social media management, and graphic design. During my tenure, I successfully launched irepresent.in (trademarked), a lifestyle brand with a strong online presence on platforms including the website, Facebook, Instagram, Amazon, and Flipkart. I assumed responsibility for all facets of the business, including Sales, Training, Marketing, Purchasing, Accounting, Negotiations, Customer Service, Financial Budgeting, Risk Analysis, Partnerships, and Profit/Loss management. My role involved overseeing daily operations and leading a team of social media executives, graphic designers, and e-commerce account managers. I also spearheaded social media campaigns and advertisements for both clients and in-house brands. Furthermore, I played a hands-on role in designing and developing multiple websites across various platforms such as WordPress, Shopify, and WooCommerce.

Nov 2015 - Apr 2019

Team Lead, Global Customer & Client Services @ Playspan Inc, A Visa Company

Mumbai, Maharashtra, India

I oversaw team operations to ensure the delivery of exceptional services to customers, clients/merchants, and payment partners.My responsibilities included managing inquiries from merchants, payment partners, and customers, developing and maintaining CS process flows and SOPs, and consistently identifying opportunities for system and workflow enhancements to drive operational efficiency. I excelled in reporting and resolving critical bugs, facilitating effective communication with merchants and payment providers, and fostering timely resolutions. My collaborative efforts extended to working closely with product and development teams to design SRS for system tools and feature enhancements. I seamlessly coordinated across departments to maintain daily operations, led training sessions for new team members, and conducted refresher courses. My skillset included adeptly analyzing and processing transactions in manual review queues, supporting the implementation of operational efficiency strategies, and actively contributing to team performance evaluations and appraisals. I had a strong track record of ensuring process consistency with offshore teams, meticulously planning and executing system/CRM tool upgrade tests, and providing leadership to meet customer expectations, resolve disputes, handle complex inquiries and escalations, and address requests from key (VIP) merchants. My commitment to continuous improvement was reflected in my coaching and mentoring of the team and my dedication to preparing and maintaining reports that informed strategic decision-making.

May 2010 - Sep 2015

Lead Technical Analyst

T.A. Shah Group

Mumbai, Maharashtra, India

Led and managed the Technical Analysis Team.• Generated stock market tips by analyzing technical charts/ software for the company clients.• Traded on the company account based on the generated tips.• Established and maintained solid relationship with the client and partner.

Mar 2009 - May 2010

Technical Support Representative

Mumbai, Maharashtra, India

• Provided support to customers in printing postage online.• Troubleshoot printer issues and resolved complaints.• Collaborated with the support team in the Unites States regarding product/ process related updates and enhancements.

Oct 2008 - Mar 2009
Team & coworkers

Colleagues at Blue Tokai Coffee Roasters

Other employees you can reach at bluetokaicoffee.com. View company contacts for 772 employees →

FAQ

Frequently asked questions about Purav Mistry

Quick answers generated from the profile data available on this page.

What company does Purav Mistry work for?

Purav Mistry works for Blue Tokai Coffee Roasters.

What is Purav Mistry's role at Blue Tokai Coffee Roasters?

Purav Mistry is listed as GM and Head of Customer Service and Experience at Blue Tokai Coffee Roasters.

Where is Purav Mistry based?

Purav Mistry is based in Mumbai, Maharashtra, India while working with Blue Tokai Coffee Roasters.

What companies has Purav Mistry worked for?

Purav Mistry has worked for Blue Tokai Coffee Roasters, Ytpm Digital Ventures, Visa, T.A. Shah Group, and Aditya Birla Minacs World Wide Ltd.

Who are Purav Mistry's colleagues at Blue Tokai Coffee Roasters?

Purav Mistry's colleagues at Blue Tokai Coffee Roasters include Tanisha Darolia, Amit Sharma, Superna Ghosh, Vikram Thapa, and Preetam Singh Rajpurohit.

How can I contact Purav Mistry?

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