Pushkar Bhatt Email & Phone Number
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Pushkar Bhatt is listed as Senior Manager - Media Activation | Programmatic, Google INSEA @ EssenceMediacom (GroupM | WPP) at Omnicom Media Group, a with 2635 employees, based in Delhi, India. AeroLeads shows a matched LinkedIn profile for Pushkar Bhatt.
Pushkar Bhatt previously worked as Manager - Programmatic at Omnicom Media Group and Senior Manager - Media Activation at Groupm. Pushkar Bhatt holds Bachelor Of Technology - Btech, Electronics And Communication from Sharda University.
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About Pushkar Bhatt
Accomplished & creative Media Activation & Programmatic Manager with a demonstrated progressive history of working in the internet industry. Strong marketing professional skilled in Online Advertising (Display, Mobile, Video, VDX & CTV/OTT Ads & Smart TV ecosystem), Media Planning/Buying, Campaign Activation & Management (Trafficking, Optimization, Troubleshooting & Monitoring/Reporting, Post Campaign Analysis), Digital Strategy, Programmatic Set-up and Deals, Real-Time Bidding (RTB), Team Management, Customer Relationship Management (CRM), B2B & B2C Marketing. I am a result oriented individual & a keen learner with a flexible and adaptive approach to new and challenging situations with immense ability to work independently as well as with team in a multi pace environment with strong analytical thinking abilities, project management, team building and organization skills. Decisive leader adept at forging lucrative relationships with key partners & stakeholders, possessing multifaceted experience & proven ability to re-energize, develop strategic initiatives and capture emerging advertising platforms.Technical Skills:✔Understanding of Ad Tech/Programmatic space – DSPs, SSPs, Ad Exchanges, PMPs, RTB, Programmatic Deals, Creative Management & Pixel Management✔Deep experience managing HTML, Flash, Java Script, Rich Media (VDX) and Video Ad serving (VAST, VPAID, XML) with a strong understanding of 3rd party ad tags like DART, DOUBLECLICK, DOUBLEVERIFY, EYEBLASTER, Ad FORM, EYERETURN, FLASHTALKING, ATLAS, MEDIAPLEX, TORQUE etc.✔In depth understanding about Viewability, Optimization, Monitoring/Reporting, Brand Safety & Ad Fraud Measurement with vendors such as MOAT, DOUBLEVERIFY, IAS etc.✔Knowledge of Connected TV Online advertising & Smart TV ecosystem✔Additional knowledge on Advertiser end ad servers & DSPs such as DCM and DV360, Amazon, Flipkart ✔Comfortable with Google Analytics & Google Ads✔Experience with tools like Salesforce, Operative, JIRA, Confluence, Docker, Commander, ComScore, AppAnnie etc.Platforms: ✔Exponential’s Advertising sever (Expo9), Exponential's Open Auction server (Bidder9 - RTB)✔Samsung Proprietary Advertising server Samsung Ads-O&O & AdGear DSP (Trader)✔CM360, DV360, MOAT Analytics, Amazon, Flipkart DSP
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Pushkar Bhatt work experience
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Senior Manager - Media Activation
Assistant Manager - Campaign Activation, Media & Entertainment
Responsible for delivering quality delivery services & operations support across all markets around the globe in a standardized, centralized & efficient manner. Currently working closely with Account Management, Sales & Operations Team in North America (NASBO), Europe (ESBO) & Latin America (LASBO)✔Partner with Account Management (Account Executive and Client Solution Manager) & Ad Ops team through each step of the campaign process; from ideation to implementation to post-campaign reporting✔Advise on strategic media plans based on campaign objectives and budgets✔ Act as a subject matter expert and further develop partnerships with internal stakeholders to ensure awareness of new features and address technical issues✔Assist in RFP responses to ensure ease of execution by the ad-operations team✔ Work with CSMs and Inventory team to understand inventory availability and options for delivery✔ Review creative and assets to ensure no assets are missing and full compliance of all trackers fired✔Provide pixel generation and monitoring support for campaigns when required✔Supports and educates Sales and CSM teams in identifying opportunities and delivering recommendations to clients✔ Resolves or makes recommendations on resolving performance concerns and account issues/concerns✔ Work collaboratively with all Sales, Sales Support, Data, Marketing & teams to develop proposals that deliver on client KPIs and contribute towards achieving revenue targets✔ Trained new hires for CAS role in Montreal, CA team
Assistant Manager - Campaign Management
✔ Managing & mentoring a team in setting up, optimizing, QA, technical troubleshooting and providing reports and suggestions for Display, CTV, TV Plus, Online Video advertising campaigns (Smart TV) on Samsung DSP platform✔Liaise with CSMs & CAS on weekly calls to ensure successful campaign execution, including asset deliverables, timelines, tags and advise on strategies & media plans based on campaign KPIs and budget✔ Help in troubleshooting delivery issues and proactive optimization strategies✔Validate campaign setup to ensure performance will be in line with given KPIs✔Measure and communicate to the Account Management team campaign performance throughout the duration of the campaigns, including post-campaign wrap-ups✔Follow-up and monitor campaign delivery to ensure campaigns are running as expected and targeted objectives are met ✔Work with the Engineering and data teams in reviewing new Samsung Ads product releases✔Training & supervising new team members, including Team/Group leads, workflow management and creating training materials by improving and documenting processes
Sr. Executive Global Advertising Operations | Campaign Qa
✔Participate in the development of processes and mechanisms to proactively QA and monitor campaigns to minimize campaign outages, discrepancies, and other issues✔Work with internal teams to identify and develop solutions that automate and improve internal trafficking operations & provide technical support for Campaign Management and Engineering teams via JIRA Ticket to help troubleshoot problem related to issues like discrepancy, wrong macro implementation, campaign delivery queries, reporting etc.✔Accessing and studying our internal and external reports for debugging any discrepancy issues and offering possible solutions and suggestion to internal and external teams✔Serve as a primary escalation liaison for delivery and trafficking issues including discrepancies, troubleshooting, and performance concerns✔Work closely with the lead for our Top 20 Clients' Campaign Launches & Queue management by prioritizing & assigning different campaigns to different Team members and help the team resolve different queries and issues involved for timely execution✔Train the AdOps Traffickers on all previous and new products and processes and support the team to accomplish the goals✔Mentor and develop team members while ensuring that proper training and knowledge sharing takes place within the team & nominate the top performer for quarterly rewards & recognition
Executive Global Advertising Operations | Campaign Qa » Rtb »Display~Mobile~Video/In-Read~Ctv/Ott
✔Perform all aspects of traffic management, including implementation, testing, deployment & delivery of ad campaigns from clients.✔Test 3rd Party VAST Tags for Approval by going through the XML for different functionality of the creative and then generate preview link for debugging any issues that might be encountered✔Review, document and update training materials used by internal teams and partners✔Implementing setup for Dynamic Creative Optimization and User Behavior Mapping✔Help to set up programmatic buying campaigns with our own SSP Index to allow access to inventory for agency trading desks. This involves setting up Deal ID’s and PMPs✔Implementing multiple strategies on our internal DSP to access ad inventory across multiple ad exchanges for reach and performance of individual campaigns
Associate Global Advertising Operations | Ad Trafficker » Rtb »Display~Mobile~Video
✔Implementation and Testing of Creative Assets including Third party IAB tags from DART, Eye-blaster, Eye-return, Torque, Flash-talking etc.✔Analyzing the third party tags for domain approval for the reliability, malfunctioning creative, click-through URLs, action tracking etc✔Setup, traffic, and optimize online ad campaigns on Exponential’s Advertising sever (Expo9) and coordinate with Account Managers, Campaign Managers, Sales Team, Performance Strategy Managers and Creative Team to receive assets for campaign launches and understand client goals & help in optimizing it accordingly.✔Build campaigns on our internal DSP, Exponential's Open Auction server (Bidder9) using different strategies for bidding on various ad exchanges including Google Adx, Pubmatic, Index, Yahoo, Freewheel, AdapTV, Appnexus, OpenX, Dailymotion, Rubicon, Nexstar and AOL.✔Ensure creatives are in compliance with various ad policies✔Fair knowledge of implementation and use of Integral Ad science, and Moat pixels for viewability purpose
Senior Executive Client Servicing
✔ Promptly responded to general inquiries from clients, card members, staff via telephone & emails✔ Made requested policy and account changes, also upgraded services and offered additional service packages or options to the clients✔ Consistently improved customer satisfaction through an expert resolution of conflicts, issues, and concerns✔ Excelled in exceeding daily credit card application goals✔Provided operational support to the card members over the telephone and educated them about the bank products✔ Developed highly empathetic customer relationships and earned a reputation for delivering exceptional client service✔ Cross-trained and provided back-up and floor support to other resources when needed
Pushkar Bhatt education
Frequently asked questions about Pushkar Bhatt
Quick answers generated from the profile data available on this page.
What company does Pushkar Bhatt work for?
Pushkar Bhatt works for Omnicom Media Group.
What is Pushkar Bhatt's role at Omnicom Media Group?
Pushkar Bhatt is listed as Senior Manager - Media Activation | Programmatic, Google INSEA @ EssenceMediacom (GroupM | WPP) at Omnicom Media Group.
Where is Pushkar Bhatt based?
Pushkar Bhatt is based in Delhi, India while working with Omnicom Media Group.
What companies has Pushkar Bhatt worked for?
Pushkar Bhatt has worked for Omnicom Media Group, Groupm, Samsung Ads, Exponential, and Ienergizer.
How can I contact Pushkar Bhatt?
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What schools did Pushkar Bhatt attend?
Pushkar Bhatt holds Bachelor Of Technology - Btech, Electronics And Communication from Sharda University.
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