Ekaterina Pushkareva Email & Phone Number

Москва, Москва, Россия

SODIS Lab is a leading company in online building monitoring platforms and new generation facility management systems.Major achievements:• Winning the IIDF and Moscow Export Center competition to enter international markets through the GoGlobal program (inclusion in the acceleration program at the expense of the Moscow Government);• A full audit of the company's marketing activities (website, content, social media, participation in events, etc.);• Filling the website with content according to the principle of inbound marketing (Pillar Pages, information clustering);• Got to the first page in Google and Yandex on our key topics (without advertising, due to content);• Hubspot marketing and CRM automated system is implemented.Main responsibilities:• Creating a strategy for the company's entry into foreign markets;• Conducted a research of international markets (MENA, Southeast Asia, Europe);• In-depth interviews (CustDev);• Testing hypotheses by HADI (international market).

Москва, Россия

Digital Coordinator & EventsKey achievements:- The system of membership fees was launched (first profit for Asgardia);- International events organized in Austria and Germany with the participation of world famous scientists, businessmen and politicians (VIP level);- The number of registered users has increased from 700,000 to 1,000,000;- The work of the team of moderators of multilingual pages and groups has been built (8 per).Main responsibilitiesInternet Marketing:- Digital strategy creation and implementation;- Complex digital audit;- Advertising campaigns creation on Social Media (Facebook, Instagram, VKontakte, Twitter). The main goal is to attract traffic to asgardia.space and increase the number of subscribers on our pages;- Creating of advertising campaigns on Google, Taboola, Reddit, Bing. The main goal is to attract traffic to asgardia.space and increase the number of payments;- Maintaining and supporting groups and pages of the company on social media, supervising a team of moderators (Facebook, Twitter, Vkontakte, Instagram, LinkedIn);- Work with the negative in social media;- Budgeting and media planning;- Analytics and reports.Events:- Organization of turnkey events for senior management and VIP guests in Vienna from the back office side (Austria, April 2019);- Preparation of the organization and holding of the event “I Scientific and Investment Congress in Darmstadt” from the back office side (Germany, participants from 26 countries, October 2019);- Preparation for participation in the event “Socium Business Forum - June 2019” (Moscow, organization of activities).Team Management:- Setting tasks and KPI's for a team of moderators (8 people, including expats from the USA, Canada and the UK);- Setting KPI's for the contractor (internal) to conduct advertising activities and maintain separate pages on social media;- Setting goals for the technical editor of the site and control of execution;- Reports.

Russia, Cyprus, Usa, Uk

- Creating a sales and marketing strategy for the product on Western markets (English-speaking countries. Main market is USA)- Extension company's distribution channels in the United States, Great Britain, Canada (Amazon, Kobo, Ingram, etc.)- Online marketing campaigns for a foreign audience (mainly for the North America audiences)- Planning events abroad- Creating our own online store based on DRM-system for selling e-books - Annual budgeting- Media planning- Team management (6 people, including natives from USA and UK)- ReportsOur markets: USA, Canada, UK, Germany, Australia

Россия

Currently I'm engaged in the development of digital marketing in the largest publisher house of educational literature in Russian Federation.- E-commerce- SMM- Events (online/offline)- Ad campaigns (online/offline)

Москва, Россия

- Organization of the work of the Internet (update the content and structure of the portal)- Implementation of measures to promote the portal as a means of communication among employees (500+)- Filling internal corporate portal with new content every day- E-mail Management - Involving staff in internal communications and organization of feedback from employees- Quality control of materials placed on the portal- Development and implementation of new working tools in the Intranet- Conduct training of employees working in corporate social networks (including CEO of the company)- Utilising analytic tools to improve the efficiency and effectiveness of the Intranet- Implementation of new tools in collaboration with IT, PR and HR teamsOur Intranet is very cool case for large companies (especially if the company's branches are located in different cities)! Unique hybrid - a social network for employees + high-grade working tool (general information, tax-manager, file sharing, and many other interesting things).

Moscow

- Review new technologies and keep the company at the forefront of developments in digital marketing- Overseeing the social media strategy for the company- Working with affiliate programs (partner search, the formulation and implementation of the proposals, relationship management)- Organization and analysis of market research, preparation of analytical reports, market studies and recommendations- Managing online brand and product campaigns to raise brand awarenes- Creating a positive image of the company on the Internet- Development and implementation of new lines of activities and increase the level of interactivity for increased brand development and brand followers in social networks- Participation in the development and implementation of Internet marketing strategies to promote books online- Implementing a marketing strategy online- Support pages and blogs of the company on social networks (Facebook, Livejournal.com, Twitter, Vkontakte, Pinterest)- Support pages and blogs of social project to promote reading among young people- Content management- Communication with readers, answer questions, work with the negative- Partnerships with third-party resources- Organization of competitions among readers- Work with bloggers- Infographics- Apps for Facebook, Vkontakte- Google Adwords, Vkontakte Ads, Facebook Ads

Russia, Moscow

- Development and implementation of new lines of activities and increase the level of interactivity for increased brand development and brand followers in social networks- Participation in the development and implementation of Internet marketing strategies to promote books online- Implementing a marketing strategy online- Support pages and blogs of the company on social networks (Facebook, Livejournal.com, Twitter, Vkontakte, Pinterest)- Support pages and blogs of social project to promote reading among young people (Mr.Bookman project: http://eksmo.ru/bookman/ )- Content management- Communication with readers, answer questions, work with the negative- Partnerships with third-party resources- Moderation online conferences- Organization of competitions among readers- Work with bloggers

- Opening of shops (including regions)- Promoting high-end items in the store- Control over the computation- Organization of meetings with the authors in stores- Stimulate sales in regional stores- The organization shares- Design and order souvenirs- Merchandising- Planograms stores

- Assisting shoppers to find the goods and products they are looking for- Being responsible for processing cash and card payments- Stocking shelves with merchandise.- Answering queries from customers.- Reporting discrepancies and problems to the supervisor.- Giving advice and guidance on product selection to customers- Balancing cash registers with receipts- Working within established guidelines, particularly with brands- Keeping up to date with special promotions and putting up displays

Master Of Publishing, The Area Of My Research: Book Online Trading On The Example Of Amazon.Com

Master Of Publishing Business, Internet Commerce In Publishing Business