Pushpa Nair Email & Phone Number

New York, NY, US

New York, NY, US

• Currently working with the Macy's Digital Marketing team and manage the product roadmap for mobile tactic (SMS and PUSH).Responsible for designing solutions for enterprise wide Marketing initiatives that deliver value.
• Collaborate with cross functional teams and 3rd party vendors to solution for strategic marketing usecases for mobile and email tactics.
• Work with Data science, data analytics and tableau teams to publish insights into customer behavior, engagement, campaign level metrics and provide data points to enable stakeholders plan marketing strategies.
• In partnership with external vendors, design and implement POD tests (A/B and multi-variate tests) to research customer engagement with new features. Gather data and metrics that provide insight for future marketing.
• Research new features on the vendor product roadmap, features other retailers implemented, best practices, benchmark data etc. for PUSH and SMS marketing tactics and propose ideas to the customer strategy team.
• Involved in implementing enterprise wide personalization initiatives. POD tests that utilized personalized customer attributes and dynamic content drove 30-34% increase in open rate, 7-9% increase in conversion rate.

Teaneck, US

• Worked with one of the largest retailers in North America.
• Responsible for solution architecture, project delivery, process improvement and resource management including planning and managing QA activities for large onsite/offshore test teams both manual and automated.
• Experience working on retail products involving product creation and maintenance, loyalty, retail financial planning, replenishment, enterprise data warehouse and reporting.
• Worked on Macys Loyalty program as part of the pilot team.Key wins:- Managed multi-year services contracts and project delivery.- Responsible for SOW management, RFPs and setting up high-functional onsite-offshore.

Bangalore, Karnataka, IN

• Worked at the client location (ACS) on a healthcare product that managed Member Services and Claims Adjudication.
• Responsible for delivery of a Medical Management Information System Enterprise Solution to cater to the state government run Medicaid program. This was a customizable J2EE application for Member enrollment, Provider.
• Primary responsibilities included QA delivery, resource management and ensuring QA process creation and enforcement.
• Managed a large onshore / offshore team of 25+ members.
• Was instrumental in automating a large portion (60%) of the test suite to reduce testing effort and reduce go to market time.

Houston, Texas, US

• Worked on a myriad of products that belonged to the Imaging and Printing division.
• Responsibilities included interfacing with a portfolio of global customers to deliver solutions, coordinating between the various teams (business and tech) for requirement definition, development, testing, issue.
• Managed a team of resources and was responsible for mentoring and career growth.
• Was instrumental in recruiting, training and setting up a high functional automated testing team that reduced go to market time by 30%Mercury Quality Center/Test Director | Manual testing | Internet Explorer | IIS Web.

IN

• Was part of a team that worked on a data migration / data warehousing (ETL – Extract Transform and Load) tool for the client Embarcadro Technologies
• Responsibilities included scripting, test case development, test preparation, execution, reporting, and defect reporting and verification.
• Was responsible for maintaining and upgrading the test harness (written using PERL, Shell scripts, java) as well as maintaining the test assets.
• Performed comparative tests using Informatica and Datastage.Shell scripts | Manual and Automated Testing | Java | WinNT/2000 | Linux | Solaris | HP-Unix | MS SQL 7.0/2000 | Oracle 8i/9i | Sybase | DB2 | DT Studio |.

• Designed, coded and tested a web-based Knowledge Management Tool using Servlets on Apache Tomcat/4.0.1 and Oracle 8i as the backend.
• Presented the POC to management for gathering funding to pursue the effort.Java | JSP | HTML | Oracle 8i | SQL | TOAD | Apache Tomcat 4.0.1 on Redhat Linux platform | Rational Rose / ER Diagrams.