Vikram Kumar Email & Phone Number

United States

• Working with Marketing managers and converting their strategy into implementations using Marketing cloud.• Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.• Responsible for technical coordination including email QA in html, writing SQL query and AmpScript logic and leveraging assets to build and deploy email campaigns• Used Journey builder in running more than 70 different campaigns along with Automation Studio and Contact Builder.• Used HTML, CSS, AMPScript, SSJS, and other technologies to build customized solutions that support critical business functions.• Collaborating with members of the project team and business owners to design, develop, unit test, and provide post-release support.• Worked in an Agile environment with a focus on iterative and test-driven design methods.• Design advanced reports, dashboards, and portals in Confidential and other business intelligence tools.

India

In my role as an Application Development Analyst at Accenture in India, I extensively worked on Salesforce Marketing Cloud - Email Studio & Mobile Studio. I handled the creation, QA, deployment, and customization of reports for various types of Insurance's with a huge target audience. I also worked on complex requirements with Automations & Journeys, ensuring effective communication strategies for the clients.I have been deeply involved in Salesforce Marketing Cloud, specializing in setting up roles, litmus testing, and creating transactional emails with specific types within Email Studio. Additionally, I have worked on complex requirements with Automations & Journeys ensuring personalized and targeted email campaigns for different regions. My expertise also extends to conducting a POC for Einstein Email Recommendations, enhancing product catalog engagement and customer experience.

United States

• Involved in identifying, planning, and implementing new Salesforce.com features and functions (new screens, workflow, force.com objects, reports, apex code) to meet business requirements. • Developed batch interfaces and processes to integrate Salesforce.com with external systems.• Used data loader and scheduled timely data backup operations using Apex scheduler.• Implemented escalation rules, automatic case generation and their escalation to call center representatives and generate alerts for quick issue resolution • Developed various Custom Objects, Tabs, Entity-Relationships data models, validation rules, components and Visual Force pages as a part of an application development.• Created page layouts, search layouts to organize fields, custom links, related lists, and other components on record detail pages and edit pages.• Created workflow rules and defined related tasks, time triggered tasks, email alerts, field updates to implement business logic.• Created templates, approval processes, approval page layouts and defined approval actions on them to automate the processes.