Vikram Kumar Email & Phone Number

United States

• Working with Marketing managers and converting their strategy into implementations using Marketing cloud.
• Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.
• Responsible for technical coordination including email QA in html, writing SQL query and AmpScript logic and leveraging assets to build and deploy email campaigns
• Used Journey builder in running more than 70 different campaigns along with Automation Studio and Contact Builder.
• Used HTML, CSS, AMPScript, SSJS, and other technologies to build customized solutions that support critical business functions.
• Collaborating with members of the project team and business owners to design, develop, unit test, and provide post-release support.

India

In my role as an Application Development Analyst at Accenture in India, I extensively worked on Salesforce Marketing Cloud - Email Studio & Mobile Studio. I handled the creation, QA, deployment, and customization of reports for various types of Insurance's with a huge target audience. I also worked on complex requirements with Automations & Journeys.

United States

• Involved in identifying, planning, and implementing new Salesforce.com features and functions (new screens, workflow, force.com objects, reports, apex code) to meet business requirements.
• Developed batch interfaces and processes to integrate Salesforce.com with external systems.
• Used data loader and scheduled timely data backup operations using Apex scheduler.
• Implemented escalation rules, automatic case generation and their escalation to call center representatives and generate alerts for quick issue resolution
• Developed various Custom Objects, Tabs, Entity-Relationships data models, validation rules, components and Visual Force pages as a part of an application development.
• Created page layouts, search layouts to organize fields, custom links, related lists, and other components on record detail pages and edit pages.