My experience at Indiatimes Shopping positioned me perfectly to deploy my learnings for the launch of TataCliq.com, the Tata Group's ecommerce venture. With a much larger capital outlay and the might of the Tata Group behind us, with deep experience across Technology, Retail and Logistics, we launched TataCliq.com, followed by TataCliq Luxury, both of which continue to grow and do robust business today.This was also where I got deep into machine learning and recommendation systems, as… Show more My experience at Indiatimes Shopping positioned me perfectly to deploy my learnings for the launch of TataCliq.com, the Tata Group's ecommerce venture. With a much larger capital outlay and the might of the Tata Group behind us, with deep experience across Technology, Retail and Logistics, we launched TataCliq.com, followed by TataCliq Luxury, both of which continue to grow and do robust business today.This was also where I got deep into machine learning and recommendation systems, as well working with large commercial ERP products as opposed to open-source stack.My responsibilities included- Recommendations,Search and Product Discovery- Cataloging, Cross-Sell and Up-Sell Algorithms- LTV and NPS centric product and marketing- along with handling the entire Product, Marketing and Analytics for the business Show less

Times Internet was the first to enter eCommerce in India under the brand Indiatimes Shopping (now mereged with GadgetsNow), quickly expanding to all categories as a ready marketplace for sellers hungry to leverage the Times Group's trust and online presence. Then FlipKart happened, followed by Snapdeal, and the timing was right to get into inventory led commerce. I was brought in to rebuild and relaunch the entire product from the ground up aligned to the new ecommerce business model, focused… Show more Times Internet was the first to enter eCommerce in India under the brand Indiatimes Shopping (now mereged with GadgetsNow), quickly expanding to all categories as a ready marketplace for sellers hungry to leverage the Times Group's trust and online presence. Then FlipKart happened, followed by Snapdeal, and the timing was right to get into inventory led commerce. I was brought in to rebuild and relaunch the entire product from the ground up aligned to the new ecommerce business model, focused on electronics and fashion. My responsibilities included:- Product (Mobile Apps, Web Portals, OMS, SCM, Analytics,Finance/Payments etc)- Marketing and CRM (SEO, Email Marketing, SEM/PPC,, Mobile/UAC, Facebook Ads, Programmatic/Display, Affiliate Marketing)- Analytics (Google Analytics, Tableau)I was heading a team of 40+ product managers, marketers and analysts and reporting to the Business Head of eCommerce. Show less

Classical tech vagabond, hopping across hustling startups and global enterprises in architect and tech leadership roles.