Priyanka Wani Email & Phone Number

Selected Achievements:• Successfully designed and executed a marketing plan including defining buyer personas, competition analysis, social media audit, identifying new channels to expand audience reach, re-purpose content, growing team size from 4 to 7, etc.• Identified and evaluated 5 marketing automation tools to solve the problem of data silos and build stronger customer relations. E.g., led the 6-month HubSpot marketing automation and sales enablement project (with a UK-based marketing agency) that centralized all customer data to a single source of truth resulting in ~70% influenced marketing revenue by leveraging email segmentation.• Analyse past campaigns, ran A/B tests, and covered extensive research to identify easily achieved keywords resulting in reducing CAC by 65% and acquiring app installs at US$1 CPI for the Indian market and USD$ 1.5 for Europe and the Americas market.Ms. Wani is an innovative, creative, data-backed, experienced, and results-oriented marketing professional with 12+ years of work experience across travel, consulting, research & advisory, SaaS, and IT services industries. She has an ability to innovate marketing strategies for the digital and data-led era with a passion for technology and sustainability.Ms. Wani has earned her MBA in marketing from the tier 1, NMIMS college and specializes in: • Leading marketing analytics • Developing marketing plan & strategy • Developing marketing content • Engaging in problem-solving activities • Managing stakeholder relationships • Conceptualizing creative ideasMs. Wani is currently seeking opportunities in innovative internet, software development, or tech companies and can be reached here on LinkedIn or at priyanka1911@outlook.com Tags: digital marketing, marketing, marketing analytics, content development, excellent communication, problem-solving, and analytics skills

Listed skills include Business Development, Market Research, Customer Relationship Management, Marketing Strategy, and 21 others.