Patrick Colbert, Dba, Mba Email & Phone Number

Orlando, Fl, Us

Orlando, Fl, Us

Developed an open-source omnichannel RFM and marketing attribution analysis package for customer journey analytics, engineered a proof-of-concept for integrating life sciences data using ML & AI, and created content for a User-Centered Design course in the forthcoming Master of Digital Marketing program at MIU.

Paris, France, Fr

Spearheaded roadmaps for successful service delivery across diverse client accounts, ensuring consistency and growth for quota-carrying business development and delivery partner selling $15M annual programs spanning varied domains. Served as primary contact for client solutions while driving executive engagement, cross-functional coordination, and facilitating communications with senior leadership. Cultivated, nurtured, and managed high-level client and executive relationships.SCOPE: CUSTOMER EXPERIENCE (CX), OMNICHANNEL MARKETING, E-COMMERCE TRANSFORMATION, AI-ENHANCED & HUMAN-CENTERED DESIGN, DATA-DRIVEN INSIGHTS, AGILE EXECUTION, CUSTOMER ANALYTICS, COMMERCIALIZATION PLATFORMS, PROBLEM-SOLVINGKEY IMPACT: Orchestrated 4 top-tier client transformation programs and led continuous improvement projects—inception to launch. Guided teams through organizational change. Rapidly resolved conflicts and initiated course corrections. Optimized customer journeys for seamless and engaging brand experiences while ensuring optimal performance & ROI.• Managed $15 million in program finances and project budgets. Monitored / tracked and reported on project benefits.• Expanded engagements by 20% by actively identifying value-added opportunities and fostering expansion.• Executed complex multi-tower initiatives and calibrated governance structures (e.g., marketing, sales, technology).• Mentored 16 project managers via hands-on leadership approach in providing constructive guidance and coaching.• Maximized efficiency and adaptability in fast-paced markets through rapid deployment, testing, and refinement efforts.• Activated target strategies and personalized experiences by extracting actionable insights from customer journey data.

Mumbai, Maharashtra, In

Piloted efforts for simultaneously active pursuits, supporting over $28M in bookings. Oversaw annual CX and e-commerce services revenue across company portfolio. Led successful client digital capability assessments, gap analysis, self-funding program roadmaps, and phased implementation approaches. Fostered trust to build productive relationships with CxOs, and VPs (digital, ecommerce, CX, marketing, etc.), and propel revenue derived from executing on client roadmaps.SCOPE: BUSINESS CONSULTING, E-COMMERCE STRATEGY, MARKETING SERVICES, TECHNOLOGY ENABLEMENT, SOLUTION DELIVERY, PRACTICE-BUILDING, AGILE METHODOLOGY, DIGITAL ROADMAPS, NEGOTIATIONS, FORECASTING, STAFFING & RESOURCE MANAGEMENTKEY IMPACT: Excelled as primary revenue driver with accountable service delivery to ongoing digital experience, marketing, sales, and loyalty programs, including offshore-dependent engagements. Secured revenue commitments for three-year horizon by analyzing client trends to develop durable business plans, workforce, and training budgets.• Championed $43M revenue tail through strong direction of large end-to-end digital transformation initiatives.• Facilitated go-to-market offering and IP development across practice (e.g., statistical analysis for operational attribution, cash flow models to determine marketing ROI, capability assessment, and conversion rate optimization services).• Drove career development investments, productive partnerships, and relationship-building enterprise-wide.• Built and coached team of 22 (Managers, Sr. Consultants, and new MBA hires) on active engagements and pursuits.

Irvine, Ca, Us

Delivered enterprise-scale CRM and marketing automation. Engaged portfolio of clients to design, develop, and deploy strategic solutions. Drove state & gap analysis, strategy, POC, MVP, incremental rollout, and continuous improvement.SCOPE: ADVANCED ANALYTICS, BRAND BUILDING & ALIGNMENT, CRM ASSESSMENT, AGILE, ITERATIVE, & WATERFALL METHODOLOGIESKEY IMPACT: Championed $17M in revenue production by expanding accounts via strategic delivery.• Created and deployed analytics models through attribution metrics and propensity modeling, share-of-voice, conversion, return on marketing investment (ROMI), and lifetime customer value (LTV).

Winter Park, Florida, Us

Led eight-member team to execute over 3,500 e-news, sponsored, and subscription campaigns p/year. Directed initiatives for multi-brand digital media groups to drive database growth, digital advertising revenue, and opportunities to better leverage customer data, and email deliverability resulting in 15 million customers / prospects & 350 million email messages in 2011.SCOPE: DIGITAL MARKETING, STRATEGY DEVELOPMENT, INCREMENTAL REVENUE GROWTH, METRICS OPTIMIZATIONKEY IMPACT: Delivered best-in-industry online customer experience by developing contact preference centers across all brand sites. Delivered acquisition and retention strategies for customer segments across 50 portfolio brands (e.g., Popular Science, Popular Photography, Science Illustrated, Parenting, Field & Stream, Outdoor Life).• Deployed 25 new email marketing product platforms (e.g., on-board, retention, and cross-promotion programs), enabling creative testing, conversion tracking, and attribution metrics, measuring LTV across social, digital, and print channels.

Doctorate, Business Administration (Dba)

Master'S Degree, Business Administration (Mba), Marketing

Graduate Certificate, Data Mining (College Of Sciences - Statistics)

Bachelor'S Degree, Management Information Systems