-Designed responsive websites aligning with Findex's philosophy and user-centered principles from 0 to 1-Built design system, structured site map and designed high-fidelity prototype-Demonstrated strong organizational and time management skills by effectively communicating between front-end developers and the product manager

-Conducted user research and competitive audits, identifying target users and their needs and informed the ideate process with key insights-Aligned stakeholders by presenting research findings, clearly defining the target audience for a new product

-Conducted comprehensive user research to identify and refine the company's product positioning.-Played a pivotal role in adjusting the company's approach to target users, leading to a significant increase in user engagement.-Successfully increased user base by 30%, demonstrating effective strategy implementation and market understanding.-Enhanced website traffic by 21%, through targeted marketing initiatives and user experience improvements.-Oversaw all aspects of event planning, from conceptualization to execution, enhancing audience engagement and experience.

- Contributed to the strategic planning and execution of events, ensured seamless operations, and maintained orderly conduct throughout- Conceptualized and created content for platforms such as Xiaohongshu and Instagram, participated in both filming and post-production processes