• Direct and manage various functional aspects of business development and introducing new categories in business. • Attending international trade fairs to develop business . • Building and managing the comprehensive, profitable and customer focused categories / product range to the business and identifies opportunities and risks. • Identifying market opportunities in order to grow the category, in line with business strategy. • Closely monitoring the market trends and competitor's strategies and promotions activities • Identify areas of improvements and concerns & accordingly develop action plans. • Managing multi task and dealing with a range of complex projects • Analyze the retail market structure in terms of market trends in order to identify opportunities to build the Purchasing and category management strategy of the business. • Liaising with all cross functional teams including Marketing, Operations, Sales, Supply Chain and Finance. • Develop and implement business development strategies aligned with the overall goals and objectives of the Group.• Conduct market research to identify new business opportunities, trends, and potential areas for growth.• Work closely with various departments and business units to align business development efforts with Co objectives.• Build and maintain relationships with key Suppliers & clients, to ensure customer satisfaction and retention.• Manage a team of business professionals, providing guidance, support, and motivation.• Develop and implement strategies to drive revenue growth through new business acquisition and existing client expansion.• Identify potential risks and challenges in the business development process and develop mitigation strategies.• Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of business development strategies.• Effectively communicate the company's value proposition and key messages to clients, partners, and internal stakeholders.

• Responsible for introducing and developing multiple brands / categories to business to achieve the Retail and commercial sales budget. • Develop the market for the Retail and Commercial sectors for the European leading brands of home decor in region. • Liaising with all cross functional teams including Marketing, Operations, Sales, Supply Chain and Finance. • Direct and manage various functional aspects of procurement and contract negotiation

• Formulate suitable buying strategy, approach and plan with Brand‘s and Group‘s broad guidelines. • Direct and manage various functional aspects of Procurement/ development, contract negotiation, merchandising, supply chain and warehouse to ensure optimum efficiency & performance of the function. • Identify areas of improvements and concerns & accordingly develop action plans. • Managing multi task and dealing with a range of complex projects • Analyze the retail market structure in terms of market trends in order to identify opportunities to build the buying and category management strategy of the business. • Responsible for managing the Sourcing and Retail sales to achieve the budget. • Attending International trade fairs, support in the successful implementation of all promotional activities. • Liaising with all cross functional teams.

• Managed multiple brands and oversaw the end-to-end buying process, ensuring optimal merchandising, on-time deliveries, and robust sales performance.• Developed annual business buying plans, associated budgets, and buying strategies, closely monitoring sales performance against budget targets and taking corrective actions when necessary.• Actively participated in international trade fairs and conducted supplier factory visits to introduce new product categories and expand the existing range.• Strategically planned and monitored the selection of merchandise, considering customer demand, market trends, store policies, pricing, and sell-through targets, all within budget constraints.• Successfully built and managed a comprehensive, customer-focused product range throughout the year, identifying opportunities and mitigating risks.• Identified market opportunities aligned with the business strategy, closely monitored market trends, and competitor strategies, ensuring a competitive edge.• Ensured effective execution of new brand or product launches, promotional campaigns, and discount programs to maximize customer engagement and sales.• Collaborated seamlessly with cross-functional teams, including Retail Operations, Sales, Marketing, Merchandising, Commercial Sales (B2B), Finance, and Supply Chain.• Analyzed market, customer, competitor, and financial performance data to inform and shape the company's business strategy.• Ensured the presence of appropriate policies and procedures, with effective monitoring systems for buying activities and compliance.• Developed and monitored supply chain processes and procedures, optimizing efficiency in collaboration with the Supply Chain Management team, China QC Team, and suppliers.• Responsible for equipping retail and commercial sales teams with the necessary tools and training to maximize sales and enhance the customer experience.

• Managed end-to-end supply chain operations for Multitrend's brands, sourcing from Europe, the US, and the Far East.• Oversaw inbound, warehousing, and outbound distribution activities for seven international brands, supporting 18 retail stores.• Cultivated strong relationships with suppliers and freight forwarders to ensure timely, cost-effective deliveries.• Collaborated closely with brand management teams to align forecasts with purchasing and inventory management.• Held overall accountability for capacity planning, distribution, and warehouse inventory.• Implemented cost reduction strategies and managed the logistics department, optimizing goods flow.• Monitored and enhanced employee efficiency while managing 2PL and 3PL warehouse solutions.• Played a pivotal role in store opening projects across the GCC region.Notable Achievements:• Significantly increased store sales by expediting inbound and outbound processes.• Successfully provided supply chain management services for the opening of 12 retail stores within 12 months.• Established service level agreements (SLAs) with a logistics service provider in Dubai, facilitating distribution in KSA, UAE, and Kuwait.• Developed efficient buying processes and purchase order management systems for both imported and locally supplied merchandise and non-merchandise products.• Organized training programs for brand and merchandise teams, enhancing their understanding of the supply chain process and negotiation points with suppliers.• Implemented purchasing processes for non-merchandise and merchandise products to optimize procurement efficiency.

• Conducted a comprehensive market analysis to identify opportunities for the first Retail BIGBOX concept store, considering brand and category market size and trends.• Gained insights into customer segments and their specific product and service requirements.• Explored competitor business structures and customer bases.• Managed material sourcing from various countries, including Europe, the Far East, GCC, and local markets, aligning with local market trends and customer preferences.• Developed buying plans within budgeted parameters (OTB) defined by management.• Built and managed a successful product range throughout the year, overseeing departmental planning and category sales budgeting.• Aligned forecast reviews with strategic business buying and sales plans.• Cultivated effective vendor relationships and liaised with logistic and warehouse management.• Ensured the timely flow of merchandise into the distribution center.• Negotiated favorable cost and trading terms with suppliers to enhance profitability.• Collaborated with store visual teams to plan store layouts and displays.• Worked closely with marketing and operations for special event promotional planning.Notable Achievements:• Conducted a detailed market study before opening the first mega store, analyzing market dynamics, customer preferences, competitor insights, and trends to identify strategic opportunities.• Successfully launched the first mega retail store in Kuwait, spanning 22,000 sqm, offering comprehensive solutions for retail, professional, and commercial customers.• Developed an effective brand marketing strategy, creating a detailed 195-page product catalog at the SKU level, establishing the brand as a market leader.• Executed department strategies, category plans, supplier and brand selection, item choices, and retail price setting to achieve budgeted profitability.• Facilitated the training of a highly skilled retail and commercial team.

• Attained budgeted sales figures for assigned brands and categories.• Sourced products domestically and internationally by participating in trade shows and visiting vendor factories.• Managed material procurement for 175 product categories from the United States, UK, Germany, France, China, Taiwan, Hong Kong, Thailand, and South Africa.• Oversaw around 8,000 product lines from 100+ vendors.• Developed buying plans aligned with the company's strategic objectives & market practices.• Constructed and maintained successful product ranges within merchandise groups throughout the year.• Fostered effective vendor relationships, managed vendors, and oversaw product selection and management.• Prepared buying plans within the defined budgeted parameters (OTB).• Collaborated with the marketing team to plan the advertising and sales promotion calendar.• Worked closely with cross-functional teams, including Retail Operations, Sales, Marketing, Merchandising, Commercial Sales (B2B), Finance, and Supply Chain.Notable Achievements:• Achieved a remarkable 1,400% increase in departmental sales turnover over a 12-year period.• Played a pivotal role in opening seven Ace retail stores in Dubai, Abu Dhabi, Sharjah, and Qatar.• Key contributor to assortment planning and the opening of the first ACE BIGBOX retail store spanning 20,000 sqm in Dubai Festival City in 2006.• Recognized as a Service Champion in January 2004 by Al Futtaim Group Retail Division for presenting a SAP IT Buying requirement planning module.• Established the highest-participated category/department in the company, achieving 32% of the company's budget among five categories/departments.• Crafted successful assortments in each sub-category, contributing to the status of being the only premier retail chain of DIY stores in the UAE.• Owned the overall implementation of the SAP MM module for the Buying team.• Developed SAP reports and purchase order management processes for the buying department.