Marketing Intern
Karachi Division, Sindh, Pakistan
Delivered a detailed evaluation and enhancement plan for Young's Chicken Spread Packaging to the Brand Managers and Head of Marketing, incorporating their feedback to improve packaging appeal and functionality.Devised a detailed enhancement strategy for Young's Mayonnaise College Campaigns, positioning the brand as relevant, modern, and internationally aligned.Conducted 12 IMT and LMT visits in Karachi to evaluate stock availability, product visibility, brand ambassadors' performance, and competitors' pricing for ChocoBliss Cocoa Spread and Orla Cooking and Canola Oil, leading to actionable insights on market dynamics and performance.Designed an activation brief and presented on current Young's ChocoBliss School Drives to a BTL Agency, working with the Brand Manager and Head of Activations to develop an engaging strategy that increased product trials and strengthened brand association with children.Participated in key meetings with Market Research, PR, ATL, Creative, and Digital Agencies, contributing to the strategic alignment and development of marketing initiatives for Young's and Dairy Life's product portfolio.