Project: Development of Sector Level Investment Frameworks (ongoing) Nov 2021-Current- Part of an international consortium including PwC Turkey working to develop Investment frameworks for Prioritized sectors in Pakistan.- Developed database of 10+ sectors and ~1600+ of its investment opportunities and benchmarked it with developing economies- Analyzed macro and micro level investments in various sectors and mapped the GDP and FDI of Pakistan with SIC codes to rank the prioritized sectors.Project: IT exports Diversification study- Drafted a proposal for a Public seector client in a team of international consultants from PwC UK, Oxford Global Projects and Oxon Global.- Performed preliminary data collection and data analysis on the data of ~12,000 IT businesses to assess IT landscape in Pakistan.- Conducted and analyzed result of a survey of 53 HEI, 365 companies, 384 freelancers, 378 IT professionals in Pakistan.- Used World bank Ease of doing business framework to assess the potential of foreign direct investment in IT sector.- Analyzed enrollment data for 233 HEIs, aligned with HEC scoring criteria, and developed an impactful economic and revenue model integrated with a Log frame.- Used strategic analysis tools (GE/McKinsey Nine Cell matrix, Ansoff Matrix, Bowman’s Clock, Blue Ocean/Red Ocean, Business Model Canvas and Value Proposition Canvas) to prepare a roadmap and action plan for 12 priority segments.- Developed a marketing collateral for the IT exports strategy study.Project: Assurance of Investments for Enterprise and Assets Growth Programme (EAGR) funding by Foreign, Commonwealth & Development Office (FCDO)- Reviewed investment procedure for SME financing in Pakistan in EAGR programme.- Reported Gap analysis for 8 entities of Innovation Challenge Fund and Women Venture Fund.- Evaluated transactions, awarding procedures, criteria, and post investment monitoring reports to identify gaps and determine impact.

Project: HBU Analysis of multiple Real estate projects in Pakistan- Conducted a market assessment and project competitiveness analysis for mixed-use development of land in Sindh and Rawalpindi.- Performed Socio-demographic analysis for target catchment areas of 8 districts using labor and education trends and insight.- Evaluated information using PESTEL analysis, GE 9 cell matrix, Balance scorecard.Project: Feasibility study of 300 bed Teaching and research Hospital- Reported a market study of Hospital by identifying the burden of disease, Average length of stay (ALOS), and relevant demand drivers.- Developed a dynamic financial model integration of CAPEX plan of medical instrument.- Analyzed healthcare markets, institutions, and supply chain.Project: Feasibility study 2000 seat Higher Education Institute- Led market overview of a ~ $4B company project assessing market segments, and education industry macro tends.- Identifying demand drivers and forecasting annual student enrollment for catchment areas.- Delivered executive and board level presentations.Project: KPI Advisory for Government Prime Minister’s Office- Successfully developed and implemented a comprehensive KPI framework for the Public sector client (Government PMO), resulting in improved project monitoring and performance evaluation.- Conducted benchmarking exercises to compare the Government PMO's KPI performance against industry standards, identifying areas of strength and opportunities for best practice implementation.- Led a cross-functional team in conducting thorough data analysis and stakeholder consultations to identify relevant KPIs for the Government PMO.

- Achieved a milestone by writing more than 200,000 words in 6 months through web content writing.- Experience in writing Blog posts, Product Reviews, Technical reports, Academic reports, Listicle, Product reviews etc.- Prepared more than 30 Presentations on Sustainable Governance, Accounting and CSR of companies for numerous clients.- Managed to Edit proposals, research papers, Pitch and Articles for international clients.

Project: KPITB & World Bank Investment Seed fund- Review and summarize literature on KPK startup eco-system, Incubators, and accelerators.- Assisted the marketing department for policy planning and implementation of the seed investment fund.- Reported Directly to CEO and CSO on innovative frameworks for effective workflow process in the project.Project: Amazon Web Services AI/ML reactor- Program and research lead in AWS initiative for top 25 emerging startups in Pakistan.- Curated content, prepared project reports, and delivered presentations over the duration of the program.- Liaison with International AWS experts and facilitated them in the entire process.Key Skills: Research, Analysis, Consulting, Risk Assessment, Presentation making.Technology: Microsoft Office

Reported directly to the company's CEO & CFO.Project A: Exploring new avenues in the digital marketing sector 1. Conducted market research and analyzed current transport trends; created content for three social media platforms. 2. Organized and deployed data on the company's CRM to streamline proposals, meet, and deal with 100 clients. 3. Used specific strategic marketing initiatives, i.e., segmentation-targeating- Positioning.Project B: Using analytics to observe customer experience and deploy strategy 1. Studied multiple case studies on the Consultation and energy sector, effectively strategizing customer experience. 2. Increased audience growth by 150%, helping the client gain 15,101 engagements and 500 leads for a consultation

- Part of a team serving as a liason between graduating batch and TFP recruitment team.- Organized sessions and interviews for inducting and screening recruits.