• Management role of MENA region, managing distributors network across the region with a local team. • Full commercial responsibility for MENA business, P&L and growth opportunities. • Leads multi-functional organization to define and re-design MENA Route-To-Market strategies in line with the corporate vision.• Develops and executes long and short commercial strategies to achieve Top Line & Bottom Line Growth.• Manages multiple categories within the company portfolio across the Middle East, ensuring there is an appropriate plan for each brand and location to deliver consistent presence & growth across the region.• Orchestrated organizational merger of GCC and Levant regions under one leadership.

• Owned the sales strategy for the region and in-charge of engaging and managing the network of distributors in the region. • Delivered sales and revenue targets in partnership with the distributors, achieving brand penetration and growth goals.• Worked closely will all functions from local distributors to global manufacturing to deliver the regional P&L• Led route-to-market development including negotiating, appointing, changing and consolidating distributors in multiple countries. • Used excellent communication, analytics and problem-solving skills to create ideas and find solutions for the business and to expand brand footprint across new territories.• Successfully developed and implemented strategic plans to deliver profitable growth and increased market share.

Edgewell Personal Care, formerly the Personal Care division of Energizer Holdings, Inc., was born in July 2015, but our brands have a long history of making products that people love. Inspired by our focus on wellness, we have built a portfolio of products that synthesizes our deep expertise.• Management role heading up the commercial activities team – the support team of Global Emerging Markets.• Responsible for day-to-day activities with clients, as well as business development to grow and expand into new countries.• Full responsibility for Outer Caribbean Private Brand Group business to deliver budget numbers and grow the region. • Distributor Management for multiple customers in UAE, Africa, Asia and LATAM contributed 2+MM USD to the top line sales of Global Emerging markets. • Oversaw the E-commerce channel for regions within the Global Emerging Markets and developing appropriate strategies.• In charge of validating existing clients and strategizing growth opportunities in line with corporate guidelines.

• Built-up value chain structure and evaluated the business potential in each new market for branded and private label business.• Worked with private label clients to create their own brands, initiated design ideas, artwork concepts, legal compliance, label translation and validation from creativity to implementation. • Oversaw supply chain and logistics to ensure smooth flow, better delivery and workflow for orders. Furthermore, worked closely with Sales and Supply Planning on forecasting, production capacity and order planning with customers. Created multiple tools for orders, SSFR, budget and P&L. • Commercial coordination with finance, management and business development managers for budgets, plans and quarterly financial reviews. • Worked with R&D and Engineering to maximize utilization, item profitability, and enhance lead time. • Led cost reduction projects (packaging, materials, etc.), item rationalization, and improved logistics.

• Led the commercial activities for Global Emerging Markets including Asia, Middle East, Turkey and Australia/New Zealand market.• Used analytical skills to support business managers and partners to analyse data, run commercial reports and develop presentations to grow share of the category and brands.• Worked with cross-functional and cross-cultural teams in development of packaging, promotional items, and marketing kits. • Developed and executed trade promotional projects in line with budget guidelines and to deliver growth. • Developed new products and marketing materials for house brands and for global partners.

• Support customer relationship with Chinese, Arabic and English clients• Provide specialized cultural and relevant services for international clients• Managing relationship with new accounts & assist with sourcing raw materials & components

• Managed customer support and sales teams servicing customers in the Middle East & Asia• Supervised & developed sales staff of ~12; led weekly team meeting to discuss strategies for 40+ international clients, resulting in 2-4 monthly sales orders of up 20 million USD • Developed new product concepts, including successful concept of adding a moveable TV holder to 32 inch models, resulting in increased product sales of 25%• Successfully collaborated with major client to create and launch new TV product, SHOWINK TV, which became a well-known brand in Iraq due to its lower price, good quality, and extended warranty • Managed company participation in two Canton Fairs, the largest trade fair in China & the world, resulting in increased international sales by 10% in one year

• Successfully monitored entire manufacturing process for 3-5 production lines with 80-100 employees • Managed entire product ordering procedures from initial order placement, to purchasing of raw materials, to the final steps of production, packaging, storing and loading containers • Led quality control on all semi and finished products according to the quality control certificate • Hired over 20 staff for production lines, R&D, QC, and warehouse department; managed ~15 staff in the research & development laboratory and QC• Reviewed strategy and oversaw implementation of 6 strategic plans for more efficient production, leading to 15% reduction in overtime work within 6 months• Managed the development & implementation of 15 formulas for new products in skin care & cosmetics, leading to completion of company’s top selling cosmetic series

• Assisted customer with product information and run marketing campaigns increasing sales by 25% in 2 years; managed regular marketing meetings with 5-7 team members• Translated labels and marketing data on 250+ products from Chinese into Arabic or English and vice-versa; successfully developed Arabic version of the company website • Assisted International Brand Development team by defining 5 consumer profiles in the Middle East market through use of personal background, online research, data gathering and analysis • Arranged press coverage for over 20 clients; designed press kits and created advertising brochures• Identified and secured 2 partnerships for promotions: Watsons (the largest health and beauty retailer in the world) in Kuwait, and Carrefour (a French international hypermarket chain) in Jordan • Participated in Cosmoprof-Asia exhibition resulting in 5% increase in international customers and leading to more worldwide market opportunities like Algeria, South America, Pakistan & Russia• Led team of 4 design consultants to redesign company website & catalogue; organized & managed photo shoots and photo retouching resulting in updated website & 50 page product catalogue