Katrina Nelson Email & Phone Number

Portland, Oregon, United States

Portland, Oregon Area

Work to evolve and elevate the brand to help differentiate Smarsh in the marketplace, attract customers, and add value to the products and services that Smarsh offers. Stay current on market trends and competitive activity to create, manage and produce high quality, compelling marketing and sales materials in a variety of media forms. Ensure brand consistency throughout every facet of the company, enabling our brand to resonate with current and potential customers. Collaborate with a cross-functional team of Copywriters, Editors, Campaign Managers, and Product Marketing Managers to improve the customer experience and drive optimal engagement to support global growth and expansion. Continually participate in the development and execution of strategic and ongoing tactical plans to improve the internal workflow and Marketing organization.• Design and implement content for the corporate website, including redesigns/rebranding, campaign landing pages, and digital resources.• Design logos, icons, ebooks, guides, white papers, data sheets, Google/Demandbase/PPC display ads, print ads, trade show and exhibit assets, direct mail packaging, swag, social media promos and Marketo email campaign assets.• Quickly produce multiple design concepts per project to ensure the proper ideas and messaging are portrayed.• Highly involved in the creation and maintenance of the Bynder digital asset management platform that provides company-wide access to downloadable brand guidelines, logos, and collateral.• Daily use of Wrike as a project management tool• Extensive use of Adobe Illustrator, Photoshop and InDesign• Moderate use of Adobe After Effects, Adobe XD and Sketch• Minimal use of HTML and CSS for WordPress webpage builds and Marketo email templates

Hillsboro, Or

Collaborated with the Brand Manager, Digital Marketing Manager, Product Managers, Copy Editors, R&D, Sales, and the Dev team on designing, developing and maintaining websites, printed marketing materials and marketing campaigns, always incorporating the corporate brand aesthetic. • Designed and implemented content for the corporate website, including redesigns/rebranding, promotions, and translations for international pages • Extensive use of Adobe Illustrator, Adobe Photoshop, Sketch, and Zeplin • Designed logos, icons, infographics, newsletters, sales collateral, paid search (PPC) ads, print ads, trade show exhibits, event banners, t-shirts, posters, brochures, and social media assets • Moderate use of HTML and CSS as well as some JavaScript and PHP • Used Teamsite, WordPress, and Concrete5 (CMS) for webpage builds and site maintenance • Assisted Digital Marketing with design and development of landing pages and HTML email campaigns in Marketo, quality assurance, and SEO • Quickly produced multiple design concepts per project to ensure the proper ideas and messaging were portrayed • Created and maintained internal Marketing Portal with style guides, documentation, and downloadable assets to ensure brand use is globally consistent • Requested by several other departments, including HR and Customer Support to help with additional creative projects

Hillsboro, Or

Part of a small legal team assisting with software contracts, global distributor and partner process management, and organization and maintenance of the Legal department's intranet and corporate documentation. • Review and compare software license contracts for accuracy, obtain signatures, release contracts to appropriate team members and customers for processing. • Correspond and collaborate with Sales, Professional Services and Finance departments to process orders and services. • Organize and maintain hard copy and soft copy filing and archiving systems for all clients, vendors, distributors, partners and internal corporate documents • Produce monthly tracking reports for Global Partner and Distributor Agreements • Complete and update annual supplier and vendor business compliance forms

(Now Part Of Micro Focus) Hillsboro, Or

Front-end development for corporate website redesign and content migration. Built pages in concrete5 (CMS) using HTML, CSS and JavaScript. Worked with Content Managers to write pages, Copy Editors to proof; and design vendor for imagery. Assisted Web Program Manager with design and layout of pages, QA, and SEO to optimize pages for keyword terms.

(Now Part Of Micro Focus) Hillsboro, Or

Legal Administrative Assistant – Part time position (25 hours/week) while attending school. Reviewing and comparing software licensing contracts for accuracy, obtaining signatures, releasing contracts to appropriate team members and customers for processing. Corresponding and collaborating with Sales, Professional Services and Finance departments to process orders and services. Organize and maintain hard copy and soft copy filing and archiving systems for all clients, vendors, and partners. Produce monthly tracking reports for Global Partner Agreements. Complete supplier/vendor business compliance forms.Temporary Human Resources Administrative Assistant –Accepted 15 extra hours/week to help with short term HR project from 9/2012-11/2012. Managing and closing out old requisition files and updating records. Created and organized requisition files including employee paperwork and compliance related applicant tracking records. Utilized online social networking sites and online job boards to manage job postings.