• Market Development: collaborated with sales director to conduct comprehensive research on travel retail trends, driving successful market entry strategies• Strategic Planning: performed detailed market analysis to identify the unique sell selling propositions of offline travel stores and crafted effective growth strategies aligned with company sales objectives• Channel Cooperation: established strong partnerships and negotiated agreements with key channel partners, significantly enhancing brand presence and local mar-ket share.• Team Management: led recruitment and team development initiatives, imple-menting performance metrics that boosted team efficiency and productivity

• Strategic Cooperation: Conducted an in-depth analysis of the strengths of Aliba-ba, Meituan, and Ctrip platforms, developed a comprehensive cooperation strate-gy that maximized synergies between the Disney brand and Ctrip's platform capa-bilities, leading to enhanced brand visibility and customer engagement• Cross-departmental Coordination: · Established strong connections across Ctrip Group's major business units, facilitating effective cross-departmental communica-tion and resource coordination. · Optimized the use of online and offline resources to achieve significant brand exposure and product commercialization, successfully meeting the company's performance targets• Strategic Planning: Conducted in-depth analysis of Greater China and internation-al market trends, driving the creation of strategic long-term expansion plans• Resource Integration: Orchestrated resource allocation to secure exclusive expe-rience products for parent-child channels, leveraging strategic promotional swaps to boost ticket sales

Business Conversion Initiatives:• Successfully spearheaded multiple third-party platform initiatives, driving substantial business conversion and surpassing revenue goals, resulting in hundreds of millions of yuan in revenue gains• Exceeded agreed targets for theme park admissions and hotel room nights, demon-strating a strong ability to achieve and surpass business objectivesStrategic Collaboration and Consumer Demand:• Developed a clear and consistent strategic collaboration plan with wholesalers and Shanghai Disney Resort to align mutual objectives• Capitalized on growing consumer demand by launching targeted promotional activi-ties across Ctrip's entire platformProduct Development and Sales Support:• Created tailored products for specific wholesaler channels and devised effective mar-keting tactics to promote these offerings• Supported sales leadership in driving incremental attendance from strategic neigh-boring cities through account penetration and new customer acquisitionSales Training and Leadership:• Appointed as project leader to review and enhance the Travel Trade Sales team's sales training materials and planning processes• Collaborated extensively with the sales training team to improve internal processes

Promoted in September 2016, transitioning from a role focused on creating and imple-menting strategic sales and marketing plans for traditional travel agencies to a broader scope, driving revenue for Disney's product portfolio and increasing market penetration in the key priority market in Hubei, Hunan and Guangdong

Joined as part of the first batch of employees in June 2014, playing a pivotal role in the SHDR Grand Opening team. Directly responsible for cultivating relationships with 8 key traditional travel agencies, significantly driving sales across North China, Central China, and Southwest China

• Identify the needs of students and the demands of institutions and implement specific marketing and recruitment strategies to promote education program in China and reach target• Develop recruiting relationships with prospective students and their parents as well as with local ed-ucation authority and other influencers• Provide professional advice to prospective students to make an informed decision when choosing the most suitable pathway to shaping their career through world class training and educational opportuni-ties offered abroad• Support all student recruitment and admissions events and activities, including participating in edu-cation fairs and events in varies parts of China• Support academic partnership and related recruitment presentations and events• Prepare monthly reports on all actual and foreseen variations to student recruitment, events and ac-tivities, and budget