Onsite Nike Consumer insights teamResponsible for Nike consumer insights and research by analyzing and modelling NIKE internal and external data.Consumer online purchase journey• Using analysis method and Markov chain model to analyze Nike all ecommerce platform including NIKE.COM, MINIPROGRAM, NIKEAPP consumers’ purchase journey and optimize the site journey. Identify the pain points of the consumers journey and increase the order conversion and demand.NIKE BUYER SEGMENTATION• Integrate NIKE all data including transactions, member data, product data etc., and do buyer cluster using K-means. We have got 9 different segments with different features, which will help business better understand consumers, also will help in the personalization for consumers.POST COV-19 CONSUMERS TRACKING• Track consumers attitude and confidence towards Chinese economy and market recovery. Identify the consumers’ purchase behavior change before and after covid- 19.• Provide business strategy with the real consumers data. NIKE Social listening applying in product optimization• Using text mining method and modelling to analyse product reviews on Tmall or UGC on all social platforms, provide the sentiment score for each product attribute, find the most important attributes of different products that will affect the product demand. Help merchandizing team optimize their assortment.• Analyse the competitor products using the same method, find their most excellent attributes of different products and how NIKE can optimize the product through it.NIKE MEMBERSHIP HAPPINESS SURVEY• Keep track member happiness by doing survey through SMS. The survey includes member awareness, member happiness overall and through different platform, how member happy with the member benefits.

• 负责苏宁线上三端 PC,APP,WAP 的搜索数据产品和数据分析工作• 日常工作为规划设计搜索数据产品，从线上埋点到数据报表开发，发现线上搜索的数据价值，优化数据产品，辅助精细化运营和产品新功能优化迭代，• 为各商户和各事业部提供所有线上搜索数据例如关键词数据和坑位数据，为各新的产品线(如苏宁小店，苏鲜生，拼购等)的搜索板块提供数据支持• 负责苏宁 APP 机器人客服小强的产品设计，产品优化和算法优化• 负责搜索异常数据分析，根据搜索异常点击人群进行各维度的分析并输出报表

Doing business analysis using SQL, SASData analysis and data modeling. • 负责零售行业项目的数据分析需求，整理分析营销运营数据，确定数据分析报告的指标 • 深入了解客户的市场需求，提供各种市场活动的报表分析，完善数据报表体系• 根据客户的需求建立数学模型，并利用数学模型的结果完成定向营销

To provide Carnival UK with a model which will consider price-sensitive demand estimates for different cruise regions (or trades), durations and time of year and optimise the overall pricing across those cruises, which can be applied across different cruises in both P&O and Cunard.