Marketing Associate
Current• Collaborate with Consulting Services department managers to uncover marketing opportunities and make suggestions to fulfill objectives• Draft press releases for distribution to social media and industry publications• Cultivate relationships with 38 state banking associations and bank publications including coordinating contracts for advertising, sponsorships, booth reservations and event registrations• Troubleshoot and maintain bank-wide SharePoint intranet site as first point of contact • Curate sales materials including sales sheets, templates and email communications• Develop posts for Facebook and LinkedIn social media channels as well as ongoing maintenance of company website• Coordinate the creation and production of quarterly newsletter, The Independent - Suggested moving newsletter to fully electronic in 2023 resulting in $12,000 annual savings• Guide the creative development and planning of annual report through appropriate channels• Set-up users and answer questions pertaining to ID Theft products • Initiated new mailing list for company newsletter resulting in exposure to 300 more customers and prospects • Managed contract process and vendor communication for iHELP Student Loan Services