AYU is a private members club that connects a global community of alternative investment professionals, via a dedicated digital platform and events around the world.

Quantified sustainability data. Helping businesses understand their full impacts on society and the environment.During my time at Chief Product Officer I helped lead Route2’s evolution from a top sustainability consultancy into a sustainability platform that automates the calculation and reporting of companies impacts, and provides tools to make the underlying research and analysis process streamlined, repeatable and verifiable.My role as CPO was to act as the bridge between our… Show more Quantified sustainability data. Helping businesses understand their full impacts on society and the environment.During my time at Chief Product Officer I helped lead Route2’s evolution from a top sustainability consultancy into a sustainability platform that automates the calculation and reporting of companies impacts, and provides tools to make the underlying research and analysis process streamlined, repeatable and verifiable.My role as CPO was to act as the bridge between our clients (both internal and external) and our product team who developed the platform, and to help the wider company adapt to being a SaaS business. I worked closely with our clients (ranging from SMEs through to FTSE100 listed organisations) as they adapted from our previous consultative approach to a product based offering. Show less

Krzana provided filtered news streams as data into a range of industries.I cofounded the business originally to source data for journalism from Twitter. As CPO my role was to direct product strategy and support our clients.The business expanded over time to aggregate data from dozens of social media sources and millions of publicly published news sources. It provided a powerful entity-based search mechanism that gave unique insight into fast-moving data streams and powered a… Show more Krzana provided filtered news streams as data into a range of industries.I cofounded the business originally to source data for journalism from Twitter. As CPO my role was to direct product strategy and support our clients.The business expanded over time to aggregate data from dozens of social media sources and millions of publicly published news sources. It provided a powerful entity-based search mechanism that gave unique insight into fast-moving data streams and powered a variety of tools across several industries.It peaked at around 20 employees, having raised two investment rounds totalling a little under £2m.Clients included the BBC, Reach PLC, and a range of security, financial markets and services clients.In 2021 the software was sold and the business was wound up. Show less

NEF Cohort 2015The NEF learning and development programme has been described as “gold-plated”: We partner with over 20 premium learning providers in the UK including UCL, London Business School, Cass Business School, McKinsey, PwC to run intensive workshops. We also work with specialist learning providers in all areas of enterprise learning.The aim of the New Entrepreneurs Foundation (NEF) is to create a new generation of outstanding entrepreneurs who will play a role in this… Show more NEF Cohort 2015The NEF learning and development programme has been described as “gold-plated”: We partner with over 20 premium learning providers in the UK including UCL, London Business School, Cass Business School, McKinsey, PwC to run intensive workshops. We also work with specialist learning providers in all areas of enterprise learning.The aim of the New Entrepreneurs Foundation (NEF) is to create a new generation of outstanding entrepreneurs who will play a role in this future growth and prosperity and create new market-leading businesses.Leadership of the NEF includes Oliver Pawle, Lord Davies of Abersoch CBE and Sir Nigel Rudd DL with entrepreneur supporters including Charles Dunstone (Carphone Warehouse & TalkTalk), Luke Johnson (Pizza Express & Channel 4), Edward Wray (Betfair), Brent Hoberman (Lastminute.com) and many more. Show less

Xelsion is a digital media practice focused on programmatic and biddable media trading, analytics and data-driven attribution-modelling and consultancy on media strategy, ad technologies and marketing digitisation.

Recruiting CRM. Reached $1bn+ valuation in 2022.I co-lead the product and marketing strategy of our MVP to the first significant fundraising round, alongside the founding technical and commercial team, then hired and trained a long-term product team, and handed over.

Befittd provided a tool to high fashion websites that told their customers what size to buy and how clothes would fit them.

As artistic director of the independent fashion label I organised photoshoots/fashion shows, managed the website and the majority of publicity material, whilst also aiding in the marketing side of the business.

I organised all charitable "challenges" events, from a bungee jump on the world heritage site outside Durham cathedral, to taking 100 students to compete in "tough guy". Overall the events I ran raised over £50,000 for charity in the year I was in charge.