Quan Chen Email and Phone Number

Lead and direct all marketing platforms of HEENOOR brand in China since 2021. Directly manage the digital team, EC team, trade marketing team, TikTok team and all marketing related functions. Lead, manage and have oversight and talented 20+ person marketing team who drive HEENOOR passion, build brand awareness and retail sales.Lead and direct team on Gen-Z communication thru digital interaction, media push, social content, and consumer engagement offline.Lead the establishment of new sub-brand project in 2022 based on the consumer and market insight survey, draw up the new communication strategy in terms of target group, brand stand for, key communication concept to hit broader group and driving awareness and trial of LAB HEENOORBe creative and lead to win NPD SHORTLIST for PENTAWARDS 2022.Settled 130 OFFLINE BUYER STORE Channels in Tier one of China

Responsible for company business model, BU management, and P/L management.Lead the project of 2020 and 2021 Adidas CNY product design and brand communication campaign.

Brand strategy and communication planning.Creative ideasTeam leadership management.Operation team efficiently to meet departmental profit standard.

Client relationship maintenance. Brand strategy serviceCreative ideas. Team leadership management.Operation team efficiently to meet departmental profit standard.

Digital marketing strategic planning.

Digital media strategy planning.Develop and implement advertisement exposure plans, control media budgets and costs, ensure that advertisers achieve results, and be responsible for the results.