An experienced Digital Marketing and Digital Growth Specialist, understanding end-to-end requirements, adding insight and value to client business objectives. I provide a deep dive analysis of Process, People, Price and Product to deliver innovative and creative, sector leading content marketing campaigns and technical eComm plans to drive brands forward. I have been both client and agency side, I am highly motivated, energetic and committed, with experiences in a number of sectors. Comfortable with working on new start-ups and existing businesses, in both cases handling commercial targets and planning, multi location, technical teams and agency resources, achieving significant £multi- million targets.Having been a consultant advising SME's to Plc's for over 6 years I now also partner with a number of agencies and partners to ensure complete service delivery for clients.I am competent strategist as well as being hands on enough to manage daily tasks. Strengths lie in integrated digital marketing; brand, traffic and conversion funnel strategy, PPC, re-marketing, email marketing, SEO, UX/UI, personalisation and A/B testing. As well as eCommerce sales - multi-channel, Amazon, international markets (USA & EU expansion) and retail.A competent communicator, charismatic and persuasive, I have an enviable contact network in the UK, USA, Europe and Asia, across the complete digital and traditional media mix.
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Fractional CmoRdx SportsUnited Kingdom -
Interim CmoRdx Sports Mar 2023 - PresentManchester, Greater Manchester, GbComing back to work with the owner, current President and board team to inject a comprehensive Digital Marketing Strategy to hit commercial targets for growth. Plans to double revenue targets, facilitated with a recently opened new global infrastructure of 4 warehouse locations and a headcount of 250+ staff spread across 3 offices.Controlling all aspects of the global digital footprint for the business, encompassing;- Brand strategy, evolution and guidelines - ATL and BTL advertising, KPI and reporting- 7 websites - UX,UI, and content management- All Global Amazon market places- All social channels - organics and all PPC activity, A/B testing- All ambassador engagements - sports, fitness and entertainment - All agency relationships - UK, USA and UAE- Managing 40+ reports, 4 agencies and a £multi-million annual ad budget. -
Brand/Digital Marketing/ Strategy - Interim Director/ConsultantQudos Consultancy Jan 2017 - PresentGbSpecialising in offering a suite of (local & global) Digital Marketing, Brand, Strategy services to clients of all sizes. Deep focus on digital traffic acquisition, brand/marketing/content creation, conversion funnel and omni channel sales strategies. I have worked client and agency side, appreciating the nuances required for both environments.I have a comprehensive senior level network of contacts across Amazon, eBay, Google and Facebook and SLA's with the full suite of partners required to deliver a complete digital service. Whether a client is start up funded or well established, the strategic services I offer include; Omni Channel Digital Sales - eComm Stack building- Conversion Funnel Strategy - Content Strategy - Integrated marketing strategy - Budget Management - Reporting/Analytics - Website development - UX and UI mapping - SEO - PPC/ Re-marketing Current clients and roles include; - RDX Sports - Digital Marketing Director/Acting CMO - Keplin Group - Digital Marketing Director - ClearMinds - Digital/Brand Marketing Director - eWavelength Agency - Digital Client Director - Speaker at Amazon Academy - Speaker at Enterprise NationPrevious roles include; - PrettyYouLondon - Digital Consultant - Crave Direct - Head e Commerce - Oceans Alive - Head of Digital - The Blessed Seed - e Commerce Consultant - RDX Sports - Digital Marketing Consultant - MSG - e Commerce Consultant - Skimsafe - Chief Commercial Officer - Danetti - Head of e Comm & Digital Marketing - ArtHouse - eCommerce Board Consultant - NatureWise - Commerce Consultant - Askgym - Digital Marketing Consultant - Skinny Coffee Club - Head of Brand/Marketing - Natural Therapy London - Brand Consultant - Puriya - Head of Digital - The Can Group - Commercial Head - Latium Enterprises - e Commerce Consultant -
Head Of Commercial/DigitalEwavelength Digital Marketing Dec 2021 - Feb 2023Abu Dhabi, Abu Dhabi, AeSpending more and more time in the region, I have come on board with eWavelength to provide a full-service agency portfolio to clients with a global reach and specific presence in UAE. Growing significantly, I am handling the new commercial structure to help the business achieve its targets for expansion. I also act as the Client Director for all Digital and eComm projects. Currently 28 staff and 2 offices, we are investing, with plans to hit 50 staff and 3 offices, expanding our reach across the region and internationally into the UK, USA and EU.Current clients include; - Etihad Airways - Yas Marina Circuit - Dubai Holdings Group - Trade Doubler - PAG Group -
International Head Of E Commerce Sales & MarketingRdx Sports Mar 2013 - Jan 2017Manchester, Greater Manchester, GbRDX Sports are a £multi-million global E-Commerce brand, I manage an international team and all agency partnerships. I have been responsible for the following;- Creation of a strategic Sales & Marketing plan, for a multi channel e-commerce presence.- Growing an internal team from zero to x2 SEO, x2 Content Writers, x2 Developers, x2 Social Media, x2 marketing and B2B sales team of 8.- All agency partnerships, UK and International, tendering, negotiations, SLA and day-to-day management.- Implemented SEO, PPC, Adword, Re-marketing, Email Marketing and complete enhanced conversion strategy for website, as well as managing complete analytics and ROI metrics.- New international website on Magento Enterprise in 6 languages alongside revised Ebay and Amazon sales channels- New B2B sales channels, working online with ARGOS, VERY, Walmart, Sports Authority, Bodybuilding.com.- Led international growth and expansion into USA, EU and Middle East.- Planned and executed multi tiered marketing campaigns, ATL, BTL, on and offline - Viral Videos, Sponsorship, Product Placement, Ambassadors, Google, Amazon and Social Media budgets and spend. TV, Radio, Print and Film. -
Digital Business Marketing DirectorNrg May 2010 - Mar 2013NRG, a £55m t/o Group, run a number of leading brands supplying solutions to major municipal authorities, FTSE100 companies and major private businesses. New website, direct marketing, Print, SEO, Adword and analytics. - Project managed new digital brand to achieving t/o of £13m by end of 2012, servicing UK and International markets.- Working with the Group as a whole to deliver complete solutions to larger Corporate and major Local Authority clients, c£9m p.a in collaborative sales. -
Regional Digtial Sales DirectorPareto Law 2007 - 2010Wilmslow, Cheshire, GbEventually investing in and running over 50% of the regional UK network for Pareto, the UKs leading provider of sales graduates and sales training. Set-up offices in Leeds and Birmingham, reaching 15 staff in total, achieving £1.1m T/O in the first year. - The most successful operation in the Group in 2007/8, with a £2m target for 2008/9, contributing over 20% to Group revenues. -
Interim Management & Property DevelopmentEntrepreneur 2005 - 2007Managed a portfolio of properties to sale, employed a team of 4 to refurbish and renovate traditional red brick family homes.Also engaged in 2 interim posts(1) Novas Group - Business Development - 10 monthsManaged 5 staff, recruited another 25, to lead new Work & Learning division(2) ASR Group - Business Development - 5 monthsRecruited to hire 3 non-executive directors for the Group in preparation for new FM OFCOM radio license in Manchester
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Head Of Employer ServicesWork Solutions Manchester 2001 - 2005Manchester, Greater Manchester, GbPart of the senior management team that successfully delivered against a £5m DWP contract. The division trained 11,000 people and placed 3,000 in to employment. I managed a budget of c£1m, 30 staff and 4 offices.Worked in partnership with key stake holders - Manchester, Salford, Trafford, Stockport and Tameside City Councils. As well as managing multi agency relationships with Job Centre Plus, the Regional Development Agency and the Learning Skills Council. -
Major Accounts ManagerApex Recruitment Services May 1997 - Jun 2001Warwick, GbEventually managing this specialist division, delivering strategic IT recruitment services to 8 of Apex’s major accounts inc. – Chase Manhattan/JP Morgans, UBSW, IBM, Perot Systems, Cable & Wireless & AXA IM. Reporting to the board, I took this new but under-performing division from producing a loss to being on target to hit profit levels for the next 3 years. -
Consultant/Team LeaderGlotel Aug 1995 - Jun 1997Chicago, Il, UsMy first role in recruitment, I successfully built a team of 30 contractors in mix of FTSE 100 companies. Moved in to team leader role after 12 months, delivered permanent and contract services, with a team of 8 consultants.
Ray Qudos Education Details
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Parrs Wood High SchoolGcse & A Levels -
University Of BirminghamLaw
Frequently Asked Questions about Ray Qudos
What company does Ray Qudos work for?
Ray Qudos works for Rdx Sports
What is Ray Qudos's role at the current company?
Ray Qudos's current role is Fractional CMO.
What schools did Ray Qudos attend?
Ray Qudos attended Parrs Wood High School, University Of Birmingham.
Who are Ray Qudos's colleagues?
Ray Qudos's colleagues are Hamza Ikhlaq, Umer Akram, Junaid Raza, Usman Sarwar, Yanick T Mbikang, Syed Wajih Ullah Shah, Muneeb Hassan.
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