- Main POC for company partnerships including Disney, LG Ads, Forbes, VOX Media, & Digital Remedy - Proactive & Creative Strategy fostered in past campaign date including YBR’s, Partner Data Shares, Client Benchmark Analysis, Past Year Advertiser & Campaign Lookbacks & Holiday Tentpoles - Facilitate Client-facing and Partner Kick Off Calls providing KERV product information, campaign timeline expectations, KERV specifications, IO submission information, market research, and KERV x Advertiser thought starters - POC for Partner MSA look backs and billing execution - RFP analysis including KERV product ideation, recommendations, thought starters, competitive analysis, & market research - Bi weekly reporting including client KPI’s as well as KERV-specific metrics such as QR Scan Rate, CTR, Interaction Rate - Deep reporting analysis including % Changes, User Platform, User Playback, Top Performing Day, Top Performing Browser, Optimization Suggestions - Wrap deck reporting for End Of Campaign wrap-ups including a holistic and aggregate view of campaign performance, top performing tiles/QR codes/days/creatives, & optimization suggestions for upcoming campaigns.- Collaborate with internal teams to align on Client/Partner needs in terms of Sales Partners, Creative Optimization, & Ad Operations (VAST/VPAID/Click Tags). - Assist Sales Partners in proactive Client/Partner materials & demo's

Mass Communications + Growth Specialist

Head of VR development and research for UT's Green Fund Project. I worked alongside Dr. Lucy Atkinson to develop a sustainability campaign using cutting-edge technology and XR experiences.