Optimizing productivity and performance of our global distribution and delivery teams by overseeing the revenue tool stack to ensure consistent solutions across all markets. Partnering with business and tech leaders to help create and communicate long-term strategic vision. Focused on demonstrating ROI, accelerating adoption, and optimizing processes in line with strategic business initiative and evaluating emerging technologies.

• Developing and executing global content strategy for top 200+ Concur and SAP global accounts. • Creating content and collaborating on strategy to support select account based marketing strategies.• Researched and developed buyer journey and client lifecycle for the Enterprise Americas business unit. Introduced lifecycle framework to executives, sales, marketing, and client teams, which has been adopted as a best practice framework for content creation. • Created and documented key personas for the Americas, which are leveraged worldwide across marketing and sales teams.• Developed content and sales tools based on target personas and lifecycle stages, supporting sales enablement, field marketing, demand generation and web usage. • Implemented CEB Challenger sales and marketing methodology, creating content to accelerate consensus buying decisions.• Implemented content management system, developed content strategy and deployed it worldwide in 11 markets and 4 languages. Used by over 1,200 users with 35,000 views within 6 months. Participated in core launch team responsible for vendor evaluation, selection, implementation, training, and adoption. Lead marketers worldwide and field sales in usage and best practices

• Created marketing collateral, presentations, campaigns and sales tools for 30+ software products across 12 locations in the U.S., reaching 20,000 insurance agencies and carriers.• Supported launch of industry-leading cloud and mobile software platform, developed content for users group conference, online awareness campaign, sales collateral, internal communications and success stories, which resulted in 135 new software deals in 2013. Instrumental in creating vision messaging, defining a new category in the industry.• Supported multiple product releases per year including production of product datasheets, white papers, infographics, web content, videos, email communications, demos, sales tools and presentations.

• Supported business growth for $24.8 B loan sales for calendar year 2009, delivering marketing campaigns for the nation’s leading saving, planning and paying for education company.• Successfully managed the development of collateral, direct marketing, sales communication tools and website communications to drive revenue through sales teams and school channel. • Increased growth of Sallie Mae subsidiary Student Loan Finance Association by 69% while managing all aspects of brand marketing for regional student loan lender.

• Developed marketing campaigns for intellectual property law firm

• Developed direct mail, collateral materials, corporate website/intranet, presentation materials and proposal communications for computer hardware and services company specializing in the government sector • Responded to Requests for Proposals (RFP) and Requests for Information (RFI) for government technology contracts