Sr.Content Marketing Manager, Global Accounts
Bellevue, Wa
• Developing and executing global content strategy for top 200+ Concur and SAP global accounts. • Creating content and collaborating on strategy to support select account based marketing strategies.• Researched and developed buyer journey and client lifecycle for the Enterprise Americas business unit. Introduced lifecycle framework to executives, sales, marketing, and client teams, which has been adopted as a best practice framework for content creation. • Created and documented key personas for the Americas, which are leveraged worldwide across marketing and sales teams.• Developed content and sales tools based on target personas and lifecycle stages, supporting sales enablement, field marketing, demand generation and web usage. • Implemented CEB Challenger sales and marketing methodology, creating content to accelerate consensus buying decisions.• Implemented content management system, developed content strategy and deployed it worldwide in 11 markets and 4 languages. Used by over 1,200 users with 35,000 views within 6 months. Participated in core launch team responsible for vendor evaluation, selection, implementation, training, and adoption. Lead marketers worldwide and field sales in usage and best practices