Qumber Ali Email and Phone Number

• Successfully developed and executed yearly strategy of Brand Plans and marketing calendars that included managing product development, packaging, pricing, promotion (from advertising to trade marketing• Ensured seamless launch of new product lines by Sapphire Dairies including All Purpose milk, Desi Ghee, and Dairy cream. • Led a multitude of consumer promotion campaigns to increase market penetration• Responsible for developing marketing plans, ensuring ROI, and managing budgets… Show more • Successfully developed and executed yearly strategy of Brand Plans and marketing calendars that included managing product development, packaging, pricing, promotion (from advertising to trade marketing• Ensured seamless launch of new product lines by Sapphire Dairies including All Purpose milk, Desi Ghee, and Dairy cream. • Led a multitude of consumer promotion campaigns to increase market penetration• Responsible for developing marketing plans, ensuring ROI, and managing budgets & sales performance.• Worked on creating new channels for bulk selling.• Collaborated with creative agencies to execute result-focused campaigns within limited budgets.• Managing Ecommerce orders through Shopify • Initiated and taken ownership of CSR activities – previously working with NGOs to supply milk in areas of malnourishment and stunted growth. Currently building a partnership with Rizq foundation and mapping out potential future initiatives.• Periodic planned/surprise visits throughout Pakistan to gain a better understanding of the market, brand health and determine the impact of own & competitor activities. Show less

• Develop, implement and manage Marketing campaigns that promote company's products and services in the digital space.• Executing Social Media Marketing Paid campaigns on Facebook, Instagram and Google Display Network (GDN) campaigns• Creating, curating, and managing all published content (images, video and written)• Effective budget handling ensuring excellent results and presenting tracking and analysis reports• Providing insights in building landing pages in order to increase… Show more • Develop, implement and manage Marketing campaigns that promote company's products and services in the digital space.• Executing Social Media Marketing Paid campaigns on Facebook, Instagram and Google Display Network (GDN) campaigns• Creating, curating, and managing all published content (images, video and written)• Effective budget handling ensuring excellent results and presenting tracking and analysis reports• Providing insights in building landing pages in order to increase conversions•Checking website thoroughly on daily basis and determining that everything is up to date and well organized.•Monitoring online competitors, operations, website maintenance, invoicing, developing, sales increasing strategies etc.• Work with internal teams to brainstorm new and creative growth strategies• Managing strong communication with inhouse departments i.e. Graphics team, Web development and Sales team. Show less

Social Media Marketing – Generating Leads, both organic and paid – Collaborating with designers/researchers to execute successful campaigns INITIATE (Pakistan largest talent hunt level programme)Led entire social media marketing campaign/generated leads for the biggest event of Beaconhouse Pvt. Ltd. till dateATL – Successfully executing marketing campaigns (Tvc, Radio and Print Media)BTL — Prepare and execute BTL activities across Pakistan (Executing Nation Level… Show more Social Media Marketing – Generating Leads, both organic and paid – Collaborating with designers/researchers to execute successful campaigns INITIATE (Pakistan largest talent hunt level programme)Led entire social media marketing campaign/generated leads for the biggest event of Beaconhouse Pvt. Ltd. till dateATL – Successfully executing marketing campaigns (Tvc, Radio and Print Media)BTL — Prepare and execute BTL activities across Pakistan (Executing Nation Level Debate Competition) Show less

Worked in the distribution department for six weeks. Assigned on Project "PARVAAZ" which was considered to be the mainstream project of distribution department

Analyzed the competitive rates of yarn being offered in the market and used to submit the weekly reports to my supervisor.

Participated in the outreach campaign to attract potential buyers. I made several presentations to show comparison between competitor's offerings and Company's offerings