• Led the planning to create a content calendar and own the digital plan to proactively drive the production of assets with stakeholders in the Commercial and Medical organization.• Used the global guidelines to help adhere to a unified content tonality, consistency and alignment with corporate and brand strategy• Worked with Brand Leads, CX and other commercial roles to advise on digital strategy and translated them into a deployable framework• Created, localized, and executed… Show more • Led the planning to create a content calendar and own the digital plan to proactively drive the production of assets with stakeholders in the Commercial and Medical organization.• Used the global guidelines to help adhere to a unified content tonality, consistency and alignment with corporate and brand strategy• Worked with Brand Leads, CX and other commercial roles to advise on digital strategy and translated them into a deployable framework• Created, localized, and executed marketing communication via Headquarter Emails, RTE, WhatsApp and other marketing channels Show less

• Prepared quarterly marketing & sales plans and executed trainings of the field force• Developed and implemented Rep Triggered Emails and Digital Sales Presentation for multiple brands• Enabled brand manager to make effective product strategy with the help of IMS/PLD data for existing product and for new product launch• Prepared & executed marketing plan for a new brand launch, and worked on the KPIs of brand performance

- Implementation of Product key Chain for Front Line Field Force which helps them in approaching health Care Providers.- Prepared national and regional Sales Target for the year 2020 for 7 brands using different data mining tools. - Worked on Strategy Bulletin 2020 for products like Calpol and Amoxil. - Worked on GSK’2019 Annual Report: Coordinating with marketing manager to analyze the performance of different medicines which needs to be highlighted in the report

- Conducted market research to identify new markets and customer needs for expansion in the APAC region.- Developed an omni-channel lead generation strategy to identify prospects and communicate with them using Salesforce and Marketo.- Conversion of MQLs to SQLs across the sales funnel.- Proposed B2B lead generation techniques along with their conversion rates and ROI.- Oversaw the development of marketing literature.- In-depth analysis of lead generation techniques used by… Show more - Conducted market research to identify new markets and customer needs for expansion in the APAC region.- Developed an omni-channel lead generation strategy to identify prospects and communicate with them using Salesforce and Marketo.- Conversion of MQLs to SQLs across the sales funnel.- Proposed B2B lead generation techniques along with their conversion rates and ROI.- Oversaw the development of marketing literature.- In-depth analysis of lead generation techniques used by MuleSoft and Informatica. Show less

- Carried out primary research for new product development in female face care products - Conducted on-ground research in Karachi and Lahore for rebranding of chips brand “Knockout” - Organized blind taste testing activity for the chips brand “Knockout” - Analyzed and filtered data of L’Oreal and general retailers to determine the best performing retailer in Karachi, Lahore and Islamabad