Quyen Vu Email and Phone Number

- Report directly to BOD- Audit branding and marketing strategy for part of company’s changeover- Consult for new investment in terms of products, new “green” materials- Re-structure, recruit and strengthen Marketing team- Develop short/long-term execution plan- Develop company profile for calling to investment- Supervise and work on rebranding and adaptation of all collaterals

- Directly report to Director of Sales & Marketing and work with Cluster Marcom Manager- Supervise and work on rebranding and adaptation of all collaterals- Maintain, update and manage all web sites- Plan and supervise all photo shoots, develop shot list following regional guidelines- Ensure the consistency of marketing message and images in all advertising and collateral efforts- Evaluate new marketing opportunities for the property- Develop strategic marketing plan for… Show more - Directly report to Director of Sales & Marketing and work with Cluster Marcom Manager- Supervise and work on rebranding and adaptation of all collaterals- Maintain, update and manage all web sites- Plan and supervise all photo shoots, develop shot list following regional guidelines- Ensure the consistency of marketing message and images in all advertising and collateral efforts- Evaluate new marketing opportunities for the property- Develop strategic marketing plan for property, includes group, leisure and local efforts - Track return on investment, review and analyze all marketing initiatives for prompt input and recommendations regarding reallocation of funding- Work with media buyer to plan and execute advertising- Assist in region-wide coordination of rooms, food and beverage - Keep detailed files and records on all matters relative to property's marketing materials following guideline- Manage marketing budget throughout year and approve all invoicing through MarCom office Show less

- Lead overall 360 integrated communication plan- Key contact between client and campaign partners- Supervise daily execution and performance for prompt improvements to ensure campaign KPI- Supervise production houses and partners throughout TVC and KV production progress; Activation execution; Online activities; KOLs/ Influencers agency…- Track and overview social media channels, ad network platform of campaign (FB, Instagram, Influencers, GDN, Websites reports)- Review… Show more - Lead overall 360 integrated communication plan- Key contact between client and campaign partners- Supervise daily execution and performance for prompt improvements to ensure campaign KPI- Supervise production houses and partners throughout TVC and KV production progress; Activation execution; Online activities; KOLs/ Influencers agency…- Track and overview social media channels, ad network platform of campaign (FB, Instagram, Influencers, GDN, Websites reports)- Review consolidated reports from partners for best practices applied for next projects- Manage budget and timing Key Account:- Samsung Ecosystem – Smart watch, Earphones, Tablet- Samsung Digital Appliance – Refrigerator- Ecopharma - Alipas Show less

- Key Account to supervise Digital campaigns- Lead and supervise team independently for daily execution- Work along with Data strategist and Social planner for digital strategies- Set up, tracking and ensure campaign KPI commitment- Develop and review report to find solution for improvement or promote best practice- Supervise and manage social media channels, Ad network platform (Fb, Instagram, Influencers, GDN, Websites)- Supervise tech team, production house throughout… Show more - Key Account to supervise Digital campaigns- Lead and supervise team independently for daily execution- Work along with Data strategist and Social planner for digital strategies- Set up, tracking and ensure campaign KPI commitment- Develop and review report to find solution for improvement or promote best practice- Supervise and manage social media channels, Ad network platform (Fb, Instagram, Influencers, GDN, Websites)- Supervise tech team, production house throughout website, microsite development, OMNI channel development and integration Key Account:- Samsung 68- Samsung Experience Store Show less

• Work for both sides of Vietnam and Singapore offices• Be in charge of Account management, Planning-Strategy and supervise creativity• Share responsibility with Marketing-Sales team• Marry the latest technologies invention and products into integrated plan, to create new consumer experience and to impress them• Develop full 360 integrated communication plan and lead execution• Manage client’s expectation to balance with project budget and timing• Brief and supervise… Show more • Work for both sides of Vietnam and Singapore offices• Be in charge of Account management, Planning-Strategy and supervise creativity• Share responsibility with Marketing-Sales team• Marry the latest technologies invention and products into integrated plan, to create new consumer experience and to impress them• Develop full 360 integrated communication plan and lead execution• Manage client’s expectation to balance with project budget and timing• Brief and supervise third-parties and production house’s work to maximize profit and ensure quality• Track, review and analyze competitor’s campaigns• Monitor and manage daily executions of the team• Train and plan for human resources improvement, maximize efficiency of work force and quality in term of creativity and art sense Show less

• Work with and report directly to Board of Chairmen and Board of Directors• Consult for Board of Chairmen and Board of Directors for all PR-Communication partnering opportunities, in Vietnam and oversea• Structurize and settle the first Marketing department, define its role and contribution• Take responsibility of Marketing department includes management and scopes of works at Head office in Hanoi and at Branch office in Ho Chi Minh city, to promote 2 Golf courses, 2… Show more • Work with and report directly to Board of Chairmen and Board of Directors• Consult for Board of Chairmen and Board of Directors for all PR-Communication partnering opportunities, in Vietnam and oversea• Structurize and settle the first Marketing department, define its role and contribution• Take responsibility of Marketing department includes management and scopes of works at Head office in Hanoi and at Branch office in Ho Chi Minh city, to promote 2 Golf courses, 2 convention-wedding Palaces and Company• Systemize and consolidate brand identity for Golf course, Palace and Company• Look and consult for all PR-Communication partnering opportunities, in Vietnam and oversea• Consolidate and systemize brand identity of all departments and Company• Develop short/long-term, full yearly 360o integrated communication strategies and execution plan• Build up the first, but need to be full, Customer Relationship Management system• Develop the first branded product line for Golf course and palace• Develop and manage the execution of marketing – branding activities, product promotion in Vietnam and at oversea exhibitions• Handle communication crisis with newspapers, media• Study market trend, consumers’ insight and competitors, to advise, propose solutions - improvement and develop plan• Work with Golf and palace departments for promotion programs, customer service, event plans, price, new product or service development• Develop POSM, gift package: brochure, souvenirs…• Develop and manage online-offline PR-Communication activities on newspaper, magazine …• Manage finance of Marketing department, include spending and earning• Develop team structure, plan for training human resources, maximize team works efficiency and quality in term of creativity and art sense; develop particular KPIs for the team• Manage Marketing team includes: events managers, designers, photographers, digital specialists, content writers, … and take responsibility for their daily tasks Show less

• Manage daily execution of campaign, integrated with overall 360 communication plan;• Participate and work closely with Account Director and team in planning and brainstorming to develop big ideas and full integrated campaign plan;• Lead execution closely with Account Director and independently of ATL part of projects including TVC, KV, Print, OOH and POSM, by day-to-day dealing with clients, creative team and production houses;• Brief, manage Social, Media team/ partner and KOLs/… Show more • Manage daily execution of campaign, integrated with overall 360 communication plan;• Participate and work closely with Account Director and team in planning and brainstorming to develop big ideas and full integrated campaign plan;• Lead execution closely with Account Director and independently of ATL part of projects including TVC, KV, Print, OOH and POSM, by day-to-day dealing with clients, creative team and production houses;• Brief, manage Social, Media team/ partner and KOLs/ Influencers agency;• Supervise: production houses throughout TVC and KV production progress, activation execution; Social team for online activities; KOLs/ Influencers agency for delivered KOLs’ content and role, brand ambassadors...;• Manage project budget and timing by managing client’s expectations and product house’s work in order to reach the highest profit for the company;• Monitor, review and analyse competitor’s advertising campaigns;• Attend and present company presentations to sell creative works in the best possible way;• Handle budgets, managed campaign paperwork and administration tasks.Key projectsHandled flagship products and key campaigns of Samsung such as:Samsung Mobile: Tab S, Note5, S7 series and Festive campaignsSamsung AV: Smart TV 43”, SUHD TV, QLED TV and Wireless speakers seriesSamsung DA: Twin Cooling plus, Activ Dualwash and AddwashDutch Lady: Fristi Quicksiler, Fristi ChocoTiger Beer: Translate 2013, Street Football 2013, Excitement Journey 2014, Tiger Uncage 2015 Show less