- Created and executed a comprehensive communications plan across all touch points, including web, in-app experience, email campaigns, social, video, podcast, and print.- Worked with key stakeholders and outside agencies to craft successful GTM messaging and communications strategies for flagship software and hardware products.- Responsible for all customer-facing copy, campaign messaging, and PR communications.

- Managed all aspects of marketing and communications for the SaaS fitness app segment of the business, resulting in a 200% growth in paid subscribers. - Produced all written content, in-app copy, product messaging, and PR assets.

- Solely responsible for all marketing and communications for an SaaS fitness startup, including content marketing, video, podcast, email, PR, partnerships, and management of paid social. - Designed and implemented successful customer-acquisition campaigns that led to the acquisition of the company by Wahoo Fitness.

- Unified Marketing, Sales, UX Design and post-sales Customer Support to create seamless, omni-channel customer experience trajectories for multiple business units.- Served as account director and liaison for key vendor partners; acted as project manager to coordinate internal/external creative resources. - Created and executed comprehensive content strategies with a focus on building brand identity, creating lasting relationships, and telling compelling stories.- Created a highly-successful video content marketing initiative to bolster brand equity and improve customer engagement.- Managed the daily operations of a multi-property Customer Support organization. Established best-in-class standards for customer care, and implemented strategies that doubled the revenue generated through inbound customer contact.

- Managed the concept-to-consumer trajectory for multiple in-house apparel and hard good brands, from the initial product development phase through the creation and execution of omni-channel marketing initiatives.- Owned digital and print content creation for multiple eCommerce platforms, retail outlets, and private label brands. - Integrated traditional, digital, and experiential marketing strategies that engaged consumers and fostered brand loyalty.•- Designed and implemented a multi-business video content marketing initiative. Engaged in all aspect of production, including storyboarding, script development, performance, and collaboration with brand partners.•

- Created comprehensive digital marketing programs focused on attracting and engaging an international customer base.- Implemented successful content marketing strategies across multiple platforms, with a focus on engaging target audiences through social media, long-form blog posts, and print media.

Managed B2B relationships with an international client base of bicycle retailers and purchase managers. Developed marketing materials and promotional campaigns, owned marketing budgets, and served as a trusted technical resources to clients.